Content, like cash, is king, and it won’t be long until you need to pay cash for content.
Isn’t it about time you started paying your hard earned cash to read news articles on the Internet? Sounds like an infringement on your human rights, don’t you think? Well, what if you were also told that no longer would you have to look at pointless ads or have ridiculous pop-up images jump out across your screen? Sounding a bit better, right?
What if Google demands fees per page search? Ok, we’ve gone too far (well, maybe). When it comes to the news you’re very soon going to get what you pay for – which is targeted, tailored content that is not littered with advertising.
Take the recent resignation of News Limited’s John Hartigan – his departure is one of many to come as press experts are making way for the pay-per-view gurus. Hartigan’s replacement is the infamous Kim Williams of Foxtel fame, which gives us a good idea of things to come.
Even now as you are reading this, media mogul Rupert Murdoch is circumnavigating the globe for more digital professionals with the desire to start streamlining content. More and more old-school CEOs are moving out, making space for the digital boffins of the world who believe that by charging readers for viewing the content that they want to read, they are doing the impossible – streamlining the Internet.
So will people subscribe to the idea of pay-per-view? Many of us include the newspaper as part of our daily ritual. The smell of the fresh ink, the crisp papers, circling ads and cutting out articles, the scrawling of devil horns on the heads of politicians (let’s hope they develop an app so we can still do that!)
Would you pay for streamlined news content, and if so, how much are you willing to pay?