The week in content marketing with King Content strategist Lieu Pham
With BrandVoice by Forbes and T Brand Studio by The New York Times, there’s no shortage of media outlets turning their hand to branded content. The latest player to arrive on the scene is publishing house Condé Nast, which owns titles such as Vogue, Vanity Fair and GQ. Condé Nast has previously dipped its toe in the branded content water, but 23 Stories by Condé Nast differs from previous propositions, as high-spending advertisers can now gain access to editorial staff to create bespoke multimedia content.
Elsewhere, Twitter launches its private group chat and video features, Snapchat unveils its new native advertising product, and Convince & Convert explains how you can effectively use brand ambassadors in your lead generation strategy.
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Content Marketing & Media
Case study: How Doctors Without Borders is trying to save the world through content marketing
Contently showcases the organisation’s incredible content marketing activities aimed at raising awareness of global humanitarian issues. Of note is the Exodus documentary and supporting interactive content, along with news and stories such as ‘The Boy Who Tricked Ebola’.
A growing number of B2B marketers are using influencer content programs to reach more prospects and grow their audience. In this article, TopRank Blog shares its learnings with a Content Marketing Institute case example.
Condé Nast editors to create articles, videos for advertisers
Publishing house Condé Nast has risen to the adapt-or-perish challenge by establishing ‘23 Stories’ – a new department dedicated to creating branded content. The 2015 initiative follows a year of declining print ad pages and staff layoffs.
The state of marketing automation trends 2014 [infographic]
Marketo recently conducted a survey into marketing automation and created an infographic of the findings. No surprises that ‘lead generation’ was the most requested marketing automation capability from respondents.
Social & Tech
Twitter announced the roll-out of a native video product that will give mobile users the ability to upload clips of up to 30 seconds directly to the Twitter platform. There will also be a private group chat feature where users can hold closed conversations with up to 20 people.
Snapchat’s new feature highlights stories and videos provided by in-house content creators and outside publishers. ‘Discover’ will help the company – and its advertisers – use content to target a younger consumer base.
Move over, YouTube. When it comes to the travel industry, social platforms like Instagram, Twitter and Snapchat may prove to be more effective distribution channels. eMarketer explains why.
Innovations in smartphone touchscreens are striving to capture the ‘human-ness’ of customer interactions. In this Wired opinion piece, David Linden contemplates the next level in smartphone technologies.
Tips, Tools & Tactics
This step-by-step guide will reveal how to set up benchmarks across your social accounts.
Rock star LinkedIn marketing tips: Top content of 2014
Jason Miller shares his greatest hits of LinkedIn marketing advice.
Identified your influencers? Check. Engaged with them? Check. But now what? How can you use your brand advocates to fuel your lead generation strategy? Convince & Convert tells you how.
Quality content factors: A list that’s actually helpful
What does ‘quality content’ look like? Search Engine Land offers a list of 20 characteristics to help you benchmark your content. Does yours make the grade?
How to generate 27 blog post ideas in 27 seconds
Kapost offers a basic template for generating 27 blog ideas in 27 seconds using three key blog types: how-to articles, listicles and curated posts. On your marks, get set, go!
How to audit your daily media reading habits
Lydia Laurenson believes “filtering content is really hard” in this age of digital consumption. We couldn’t agree more. In late 2014, she carried out the task of auditing her daily digital reading habits. Read her story.
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