The week in content marketing – 24 Dec

December 24, 2014Uncategorized

The week in content marketing with King Content strategist Lieu Pham.

This week, we’re introduced to a pint-sized demon dog who has become an instant viral sensation. And here we were thinking that cats ruled the internet! Meanwhile, strategist Sarah Mitchell weighs in on the brand journalism debate, Snapchat’s CEO responds to the Sony hacking and Instagram users go into meltdown over the photo sharing platforms spam clean-up. 

To draw a line under what has been a huge year for content marketing, the CMI has released its epic eBook of content marketing predictions for 2015, and Social Media Today forecasts the next 12 months in social media.

Merry Christmas and have a happy new year!

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Content Marketing & Media

160 content marketing predictions for 2015

The Content Marketing Institute has released its annual eBook of content marketing predictions.

http://contentmarketinginstitute.com/2014/12/content-marketing-predictions-2015/

 

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Five social media predictions for 2015

The team at SocialMediaToday shares its thoughts on the next 12 months.

http://www.socialmediatoday.com/content/top-5-social-media-predictions-2015-0

 

4The creative marketing of an awful dog named Eddie the Terrible

Ann Handley presents a creative case study from the Humane Society Silicon Valley – an animal adoption organisation that uses humour to raise awareness of a serious issue.

http://www.annhandley.com/2014/12/16/eddie-the-terrible-ridiculously-good-writing/

3The brand journalism debate continues

Strategist Sarah Mitchell weighs in on the brand journalism debate. She says the notion that traditional media is better or more worthy than brand media is a fallacy.

http://lushdigital.com/brand-journalism-arguments/

 

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Looking into the content marketing crystal ball

The chief marketing officers for HubSpot, Taco Bell and The Guardian – as well as 13 other companies – share their predictions for next year.

http://marketingland.com/cmos-2015-predictions-mobile-video-111117

 

5The top 10 brand editors of 2014

We’re not surprised to see Red Bull, Microsoft, IBM and LinkedIn in the top 10, but who else made the cut?

http://contently.com/strategist/2014/12/18/the-top-10-brand-editors-of-2014/

 

 

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Why B2B marketing is more fun than B2C

Consultant, educator and speaker Ruth Stevens explains why the complex nature of B2B makes it more fun than consumer marketing.

http://adage.com/article/btob/b-b-marketing-fun-b-c/296204/

 

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Why news websites are ditching comments sections

A Mashable Australia writer explains why news sites are no longer expected to provide forums for audience conversations.

http://mashable.com/2014/12/17/no-comment/

 

 

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Good times continue for online advertising

According to the latest report from the Interactive Advertising Bureau and PwC US, internet ad spending reached an all-time high in 2014, reflecting the market’s appetite for digital media.

http://blogs.wsj.com/cmo/2014/12/18/good-times-continue-for-online-advertising/ 

 

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What are the vital qualities of a humanised brand?

HubSpot contends that human-to-human marketing will be a big trend for 2015 and beyond.

http://blog.hubspot.com/marketing/human-to-human-marketing

SOCIAL AND TECH

16Instagram backlash as users lose followers

Instagram recently announced it would be cleaning up spam accounts. In the wake of the clean-up, some users have complained they have lost significant numbers of followers – some in the millions. 

http://www.fastcompany.com/3040179/fast-feed/instagram-users-furious-over-lost-followers

15Snapchat chief executive officer Evan Spiegel on being hacked

The recent hacking of Sony Pictures’ computer systems made public some revealing information, including Snapchat’s business plan for the future. In a letter to his employees, Snapchat CEO Evan Spiegel makes the case for keeping secrets.

http://www.theverge.com/2014/12/17/7411607/snapchat-ceo-evan-spiegel-on-being-hacked-i-felt-like-i-was-going-to

14The YouTube skate channel is thrashing all of ESPN’s engagement metrics

The ability to tell a compelling story has paid off for YouTube skateboard videographers Steve Berra and Eric Koston. “There is always a hook to our content – we build story and filmmaking into the video. There’s always conflict or some motive behind every piece of content. We make it look like the footage is shot on a whim – but we plan most of it,” said Berra.

http://www.forbes.com/sites/markfidelman/2014/12/18/this-youtube-channel-is-thrashing-all-of-espns-engagement-metrics/

TIPS AND TACTICS

10Five steps to revising your content marketing strategy

Joe Pulizzi explains why building an audience should be your number-one priority and offers five steps to attract and retain future customers. In this copyblogger post, he encourages us to rethink the content strategy model.

http://www.copyblogger.com/rethink-content-marketing/

12How to design a button: Seven tips for getting clicked

This article provides tips on how to design the ultimate call-to-action button.

http://www.orbitmedia.com/blog/how-to-design-button/

 

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Content marketing in London

King Content London senior content strategist Svein Clouston talks about his experience spearheading client work and content marketing in London during the past three months.

http://www.kingcontent.com.au/content-marketing-london-svein-three-months/

 

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Q&A with Ayal Steiner, GM of Australia and New Zealand for Outbrain

We chatted with Ayal Steiner, GM of Australia and New Zealand for Outbrain, about how data is changing the way marketers are finding their audience.

http://www.kingcontent.com.au/qa-ayal-steiner-gm-australia-new-zealand-outbrain/

 

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