The week in content marketing with King Content strategist Lieu Pham.
This week, we’re introduced to a pint-sized demon dog who has become an instant viral sensation. And here we were thinking that cats ruled the internet! Meanwhile, strategist Sarah Mitchell weighs in on the brand journalism debate, Snapchat’s CEO responds to the Sony hacking and Instagram users go into meltdown over the photo sharing platforms spam clean-up.
To draw a line under what has been a huge year for content marketing, the CMI has released its epic eBook of content marketing predictions for 2015, and Social Media Today forecasts the next 12 months in social media.
Merry Christmas and have a happy new year!
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Content Marketing & Media
The Content Marketing Institute has released its annual eBook of content marketing predictions.
Five social media predictions for 2015
The team at SocialMediaToday shares its thoughts on the next 12 months.
Strategist Sarah Mitchell weighs in on the brand journalism debate. She says the notion that traditional media is better or more worthy than brand media is a fallacy.
Looking into the content marketing crystal ball
The chief marketing officers for HubSpot, Taco Bell and The Guardian – as well as 13 other companies – share their predictions for next year.
We’re not surprised to see Red Bull, Microsoft, IBM and LinkedIn in the top 10, but who else made the cut?
Why B2B marketing is more fun than B2C
Consultant, educator and speaker Ruth Stevens explains why the complex nature of B2B makes it more fun than consumer marketing.
Why news websites are ditching comments sections
A Mashable Australia writer explains why news sites are no longer expected to provide forums for audience conversations.
Good times continue for online advertising
According to the latest report from the Interactive Advertising Bureau and PwC US, internet ad spending reached an all-time high in 2014, reflecting the market’s appetite for digital media.
What are the vital qualities of a humanised brand?
HubSpot contends that human-to-human marketing will be a big trend for 2015 and beyond.
SOCIAL AND TECH
The recent hacking of Sony Pictures’ computer systems made public some revealing information, including Snapchat’s business plan for the future. In a letter to his employees, Snapchat CEO Evan Spiegel makes the case for keeping secrets.
The ability to tell a compelling story has paid off for YouTube skateboard videographers Steve Berra and Eric Koston. “There is always a hook to our content – we build story and filmmaking into the video. There’s always conflict or some motive behind every piece of content. We make it look like the footage is shot on a whim – but we plan most of it,” said Berra.
TIPS AND TACTICS
Joe Pulizzi explains why building an audience should be your number-one priority and offers five steps to attract and retain future customers. In this copyblogger post, he encourages us to rethink the content strategy model.
This article provides tips on how to design the ultimate call-to-action button.
Content marketing in London
King Content London senior content strategist Svein Clouston talks about his experience spearheading client work and content marketing in London during the past three months.
Q&A with Ayal Steiner, GM of Australia and New Zealand for Outbrain
We chatted with Ayal Steiner, GM of Australia and New Zealand for Outbrain, about how data is changing the way marketers are finding their audience.