The week in content marketing with King Content strategist Lieu Pham.
This week, it’s all about chart toppers. What were the best branded content plays of the year? Which clips made YouTube’s top 10? What were the top 10 Company Pages on LinkedIn? Elsewhere, on-demand continues to disrupt broadcast (no surprises there); the Content Marketing Institute releases its UK report on content marketing, and Instagram celebrates 300 million monthly users.
And to help you stay on top of your game, we’ve rounded up the best of the best in content marketing tips and tactics.
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Content Marketing & Media
Being a good content marketer means telling a cohesive story that sticks in people’s minds. What better examples of stories that have stood the test of time than the likes of Sleeping Beauty and Cinderella. Find out about the fairy tale mechanics you can employ to breathe life into your content.
Frenemies: On-demand TV continues to disrupt broadcast
Traditional television can’t decide whether Netflix, and others like it, are friends or enemies. Netflix has added revenue to the television business through licensing programs. However, the growth of streaming could impact on the decline of TV audiences and its related ad revenues.
New CMI research has revealed that marketers in the United Kingdom rate themselves as being slightly more effective at content marketing than their North American and Australian counterparts. The report also shows how UK for-profit marketers (both B2B and B2C) approach content marketing as compared to last year.
Content marketing brands of the year
Kapost evaluated content from hundreds of companies (excluding agencies and professional marketing or content consultants) and ranked them based on innovation, engagement, cadence and design. It showcases 50 brands that stand above the rest.
Social & Tech
LinkedIn’s best Company Pages of 2014
The professional network recently announced the best Company Pages of 2014. Who made the top 10 and what are the key takeaways?
Facebook offers publishers new tools
Facebook today announced a number of new tools for publishers to help them connect to readers on the social network and understand the impact they’re making.
Mashable gives us a round-up of the best YouTube videos for 2014, including clips from Nike and Budweiser.
Reaching a major milestone this month, Instagram is now focusing its attention on authenticity. The social network plans to launch verified badges, much like Twitter’s, to endorse brands and high profile celebrities.
Tips & Tactics
If you write a blog and no one is reading it, is it still a blog? Well yes, but it doesn’t mean you might not want a little bit of traffic every now and again. Over on Quick Sprout, one blogger reveals seven secrets to success, from hooking readers to ‘setting the frame’.
How to build a community using other people’s content
This week’s podcast from the Social Media Examiner explains how to make curated content work for your brand on social media using Guy Kawasaki’s tried and tested “re-share test”.
Selecting the ideal information for your target audience is just the beginning. To make the most of the SlideShare platform you need superb execution, an effective structure, compelling visuals and efficient messaging. Are you ready to get started?
Learn when to use JPEG, GIF and PNG
Starting today, 20th Century Fox has brought an intriguing proposition to our LinkedIn members from Bryan Mills, the unrelenting protagonist played by Liam Neeson in the upcoming film, Taken 3.
Could the recent partnership between adidas and Red Bull signal the end of traditional publishing as we know it?
As we head into 2015, what are some of APAC’s top digital marketers contemplating when it comes to content marketing? Creating operational readiness, shifting from USP to UE thinking and measurement of content are just a few of the seven predictions.