The week in content marketing – 29th Oct

October 29, 2014Uncategorized

Explore the week in content marketing with King Content strategist Lieu Pham.

This week, the future of content is podcasting and other trends, Vice Media ramps up their global strategy, Facebook wants you to get a room, Snapchat ads arrive, there’s a tool to help you understand your LinkedIn behaviour, and a few tips to turn your employees into brand ambassadors.

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Content Marketing and Media

ann hadleyA conversation with Ann Handley

Todd Wheatland sat down with Ann Handley, chief content officer for MarketingProfs, to get to know a bit more about the woman behind the online persona.

http://www.kingcontent.com.au/a-conversation-with-ann-handley/

 

 

 viceVice Media opens in Australia aimed at younger market

Youth publisher Vice Media has chosen Australia as one of seven new bureaus it will open around the globe to create video and multimedia content to feed its rapidly growing Vice News business.

http://www.afr.com/p/business/marketing_media/vice_news_opens_in_australia_aimed_rvXC33D6JAD43xzQPZqx9I

 pod castsPodcasting will explode, and four other predictions from top media minds

At the recent TrackMaven Marketing Summit, media leaders took out their crystal balls, peered into this sea of tools and hazarded a few guesses at the next big thing, to take a line from Samsung. According to CoolHunting, Mic and Slate, here are the juiciest trends to look out for.

http://contently.com/strategist/2014/10/21/4-predictions-from-top-media-minds/
 

 Social and Mobile

roomsFacebook introduces an anonymous community app called Rooms

Because sometimes you want to go where nobody knows your name. Facebook’s much-anticipated anonymous social app is finally here.

http://mashable.com/2014/10/23/facebook-launches-its-new-anonymous-community-app-rooms/

Snap chat oujiSnapchat freaks out users with first ad for Ouija 

The photo-sharing app’s first advertisement was a 20-second trailer for the upcoming horror movie from Universal Pictures, Ouija.

http://mashable.com/2014/10/18/snapchat-ouija-ad/

 

tinderTinder users to soon ‘swipe right’ for more than just dates 

Soon, users may take to Tinder to promote their Instagram accounts, get local recommendations when visiting a new city or even find potential business partners.

http://mashable.com/2014/10/21/tinder-premium-features/
 

Tips and Tactics

linkedin logoHow to use the LinkedIn Data Export tool to improve your marketing 

LinkedIn’s new Data Export tool allows you to download your LinkedIn data, including everything from how you interact with ads to who endorses you to past successful search queries.

http://www.socialmediaexaminer.com/linkedin-data-export-tool/

# agency lifeFour ways to turn your employees into brand ambassadors 

Do your employees feel confident sharing on social media about your company? In this article, you will discover how Adobe is empowering their 11,000 employees worldwide to be social media brand ambassadors. As a result, they are building customer goodwill and influencing sales.

http://www.socialmediaexaminer.com/turn-employees-brand-ambassadors/

infographicThe optimal length for every social media update and more [Infographic] 

How long should my tweet be? Or my blogpost? Or my headline?

http://blog.bufferapp.com/optimal-length-social-media

 

 

linkeidnFive tips for improving your presence on LinkedIn [SlideShare]

Is your LinkedIn profile up to par? Here are five things you should be doing on LinkedIn – and the best part is they only take a few minutes out of your day.

http://blog.hubspot.com/marketing/linkedin-profile-tips

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