Some are old, some are new but all are inspiring and thought provoking. Here are four of the best marketing and branding talks TED has produced over the years:
Seth Godin, entrepreneur and marketer: How to get your ideas to spread
In the digital landscape where we are bombarded with information, it’s easy to ignore the ordinary stuff. Marketing guru Seth Godin gives insights into why, when it comes to grabbing our attention, bad or weird ideas are more successful than boring ones.
Dan Cobley: What physics taught me about marketing
Physics and marketing, two things you’d never expect to go hand in hand, but Dan Cobley brings the unlikely pair together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories behind branding.
Morgan Spurlock: The greatest TED Talk ever sold
Filmmaker Morgan Spurlock humorously explores the (once) hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship.
Simon Sinek: How great leaders inspire action
One of the most watched TED talks of all time, Simon Sinek demonstrates a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers.
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