The week in content marketing

March 27, 2014Uncategorized









We’ve been looking forward to this post all week (and hope you have too!). Time to catch up on the latest and greatest content marketing news, articles and advice with our weekly wrap-up.

This week the world of content marketing is buzzing about robo-journalists, going “whaling” and developments to the ever-changing Facebook and Twitter platforms.

Anti-social networking app helps you avoid people you don’t like

The new networking app Cloak uses location data to make it easier for you to avoid your connections. The app pulls in location information from your social networks to show you where friends are so you can avoid accidentally bumping into people you don’t want to see.

Is Twitter getting rid of @replies and #hashtags?

Twitter’s head of news, Vivian Schiller, momentarily sent Twitter into a self-reflective mini-frenzy when she revealed that the service might be eliminating some of its core features.

Web app for writers channels the spirit of Hemingway

Hemingway is a simple web app designed to help writers write simpler copy. You can’t save documents, share them, organise them or comment on them. You just paste in your text, follow its advice and copy it to get it out again. But it’s very effective.

A website asks readers to finance journalists

We constantly ask the question: will readers pay for digital content? Now, one internet startup has put a twist on that question: Will readers pay for a journalist?

Students sue Google for monitoring their emails

The US District Court for the Northern District of California is currently hearing a complaint from nine students whose emails were subject to Google surveillance.

Facebook empowers the hackers

A few days ago, the company announced it was open sourcing a new development language called, in true Silicon Valley style, Hack.

Rise of robo-journalism

The Los Angeles Times was the first media outlet to report on Monday’s earthquake thanks to Quakebot, an algorithm programmed to write quick reports about earthquakes. Developed by LA Times journalist and programmer Ken Schwencke, Quakebot extracts data about earthquakes registering above a certain level from the US Geological Survey and inputs the information into an article template.

Tribune’s Newsbeat app customises news to your ear

The new app compiles thousands of news stories from more than 600 outlets into a quick-hit audio format.

The definitive guide to using Twitter Cards

As a media-rich twist in the social media landscape, Twitter Cards are being used by brands like Priceline, Foursquare and Angry Birds. The new Card feature has tremendous potential for marketers and developers looking to stand out on Twitter in a sea of text.

Facebook’s face recognition gets as close to human accuracy

The social network’s API Group is developing software called DeepFace, which maps 3D facial features and creates a colourless model to narrow in on specific characterisations.

What you think about the web is wrong

Spurred by new technology and plummeting clickthrough rates, what happens between the clicks is becoming increasingly important and the media world is scrambling to adapt.

“Whaling” is the new planking

Much like planking, whaling involves contorting your body into a shape resembling a real-life creature – in this case, nature’s largest sea creature. But while planking was mostly confined to photos, whaling lends itself to Vine’s short videos rather well.

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Have you come across any awesome content marketing articles this week?

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