The week in content marketing

May 29, 2014Uncategorized


Every week, Melbourne Content Strategist Lieu Pham compiles the latest content marketing articles, news and advice from the web to create the week in content marketing. Sit back, relax and enjoy staying on top of the latest digital content marketing news and trends!


Lieu Pham King ContentThis week, Facebook introduces two separate features, encouraging democratic participation and romantic hookups.

A study reveals the secret to selfie success while a new Google acquisition sees foreign words translated with a camera.

Meanwhile, LinkedIn released a new ranking feature to fuel our status anxiety. How popular are you? And who really cares?

Happy reading!


1Facebook wants us to vote

The social network’s ‘I’m a Voter’ button, credited for increasing turnout for the 2010 US midterms, is being rolled out globally.


2Facebook adds Shazam-style audio recognition

The new opt-in feature can activate your phone’s microphone, identify a song you’re listening to or a television show you’re watching, and tag it in your News Feed post.


3LinkedIn now shows how your profile ranks in your network

Within the ‘Who’s Viewed Your Profile’ section, a new feature shows how you rank compared to others in your company, as well as everyone you’re connected to within the social network.


4Facebook plays matchmaker, changes history

With the introduction of the ‘Ask’ button, Facebook is trying to change the status from ‘It’s complicated’ to ‘In a relationship’.


5Study says Google is now the world’s most valuable brand

Millward Brown’s annual BrandZ study shows Google is in the number one spot, followed by Apple, IBM, Microsoft and McDonald’s.


6Selfie science reveals your love of the ‘rise’ filter may be misplaced

According to a new study, certain filters and hashtags do drive engagement. Interestingly, requesting likes seems to actually work.


7Google acquires real-time translation app

The Word Lens app, recently acquired by Google, allows you to use your phone’s camera to frame a foreign phrase and translate it. Pretty handy for reading road signs in foreign countries. Guardare per i canguri!,2817,2458193,00.asp


8Introducing Google Stories 

This new feature will create a holiday photo album for you.


9Five reasons LinkedIn has become B2B marketers’ new best friend

LinkedIn’s features are great for B2B play.


10Seven most common SEO mistakes

Think you know SEO? Here’s a detailed rundown of the dos and don’ts.



11Pepsi unveils its World Cup vending machine

Test your football skills with an interactive vending machine and be rewarded with a free Pepsi.


12Disruptors and the end of digital

Marketer Danny Brown mulls over the future of PR.


13Too much information?

As privacy concerns grow, businesses are conflicted over the use of social login services. Are they on their way out? 

We’re always on the hunt for keen content and social media marketers. Find out if you’re the candidate we’ve been looking for by visiting our jobs page.

Have you come across any awesome content marketing articles this week? Share in the comments below.

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