The week in content marketing

April 16, 2014Uncategorized

TWICM

 

Another week, another bunch of news, trends and advice from the world of content marketing.

This week social media developments have reigned supreme, with a major brand gaffe, new functionalities and ad offerings!

Let’s kick off with the greatest airline social media disaster since #QantasLuxury; we’re talking of course about US Airways!

 

1US Airways are in the social media dog house

US Airways posted a rather explicit image on Twitter this week in response to a complaint to delays, causing quite a stir on Twitter and giving the company unwanted airtime. WARNING: Very explicit contained in this link  http://www.buzzfeed.com/ryanhatesthis/us-airways-just-tweeted-out-one-of-the-most-graphic-things-y

And as a result the web has gone crazy with all the hilarious responses that followed. A prime example of why we recommend a strategy and risk mitigation process for social! http://globalflare.com/top-19-most-hilarious-responses-to-us-airways/

 

2ANZ to launch Blue Notes as brand journalism strikes a cord

ANZ to join the ranks of brands who are becoming publishers. “We will be breaking our own stories,” says ANZ Bank Group Head of Strategic Content and Digital Media, Amanda Gome. “Our aim is to work hand-in-hand with [traditional media] journalists.”

http://www.theaustralian.com.au/media/anz-to-launch-blue-notes-as-brand-journalism-strikes-a-chord/story-e6frg996-1226883579270

 

 

3Google taps in to mobile travel booking

Google wants you to not only search for hotel and flight deals using its search engine, but also reserve places through your smartphone. Introducing Room 77.

http://www.smartplanet.com/blog/bulletin/google-taps-in-to-mobile-travel-booking-with-room-77-software-licensing-bid/

 

 

 

4McDonald’s puts Londoners up in lights

Dubbed ‘Little Piccadilly,’ a new interactive screen at London’s Piccadilly Circus allow people to choose from over 300 million possible combinations of illustrated artwork and animations from the website LittlePicca.com.

http://www.fastcocreate.com/3028727/mcdonalds-puts-londoners-up-in-lights-in-picadilly-circus

 

 

5Amazon unveils barcode-scanning, voice-recording grocery gadget

The future of shopping has arrived. Amazon’s ‘Dash’ is part barcode-scanner, part voice recorder. It connects to Amazon’s grocery delivery service, AmazonFresh, which is currently only available in Seattle, Los Angeles and San Francisco.

http://gizmodo.com/amazon-dash-is-a-magic-wand-that-makes-sure-you-never-r-1558691755

http://mashable.com/2014/04/04/amazon-dash/

http://www.gizmag.com/amazon-dash-grocery-magic-wand/31515/

6Messaging wars: Vine vs. Instagram, Facebook, Twitter, Snapchat

On Thursday Vine released Vine Messages, the app’s first foray into private messaging. It’s a competitive move to keep up with Facebook (whose Messenger and Instagram apps both offer private messaging) and Snapchat. What are the pros and cons of each service?

http://mashable.com/2014/04/04/social-network-messaging-vine/

 

 

7Messenger will soon be the only way to chat via mobile

Facebook is not just going into social domination but also mobile domination. It’s starting to notify users they’ll no longer have the option to send and receive messages in Facebook for iOS and Android, and will instead have to download Facebook Messenger to chat on mobile.

http://techcrunch.com/2014/04/09/facebook-messenger-or-the-highway/

http://mashable.com/2014/04/09/facebook-requiring-messenger/

 

8Facebook is changing its algorithm, again! 

Facebook is attempting to eliminate the spam in our news feed by weeding out those who like baiting and sharing spam links. What does this mean for page competitions that ask you to like, share or comment?

http://mashable.com/2014/04/10/facebook-tweaks-news-feed-algorithm-to-combat-spammy-posts/

 

 

9YouTube has a competitor and it’s Yahoo

Yahoo is in talks with NDN – the fourth largest video service in the world.

http://www.businessinsider.com.au/yahoo-is-in-talks-to-buy-online-video-service-ndn-for-300-million-2014-3

 

 

 

10Why the digital revolution is really just getting started

A great thought piece on how the digital revolution has benefited us, and how ironically, as automation takes over, the most valuable resource will be human capital. As Jaron Lanier put it, “in a virtual world of infinite abundance, only creativity could ever be in short supply.”

http://www.forbes.com/sites/gregsatell/2014/04/05/why-the-digital-revolution-is-really-just-getting-started/

 

 

11Twitter’s major ad push

Twitter is stepping up its advertising game. New app installed ads, among other ad formats, are coming to the service in the next few months, according to multiple reports that surfaced this week. In total, Twitter is planning to add 15 new types of ads.

http://mashable.com/2014/04/04/twitter-major-ad-push/

 

 

12Twitter pop ups

Just one of the many changes Twitter has made this week. Now you will receive a pop up notification every time someone engages with you.

http://mashable.com/2014/04/10/twitter-pop-up-notifications-web/

 

 

 

13Twitter’s new profiles

Here’s a great rundown of Twitter’s new profile features. One of the new Twitter profile’s most exciting features is the ability to pin a tweet. Now you can click on the little More menu in every tweet (those three dots), and select “Pin to your profile page”.

http://mashable.com/2014/04/08/twitters-new-profiles-what-you-need-to-know/

 

 

 

14WordPress acquires LongReads

Longreads, which curates longform stories from around the web, has been acquired by Automattic, the company behind WordPress.

http://mashable.com/2014/04/09/automattic-acquires-longreads/

 

 

 

15How B2B and B2C content marketing differs

They both have the same end goal but the framing and delivery can often be very different.

http://contently.com/strategist/2014/04/08/whats-the-difference-between-b2b-and-b2c-content-marketing/

 

 

 

Have you come across any awesome content marketing articles this week?

Share in the comments below.

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One Comment

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