The week in content marketing

July 9, 2014Uncategorized


Every week, Melbourne Content Strategist Lieu Pham compiles the latest content marketing articles, news and advice from the web to create the week in content marketing. Sit back, relax and enjoy staying on top of the latest digital content marketing news and trends! 

Lieu Pham King Content
The media and business landscape continues to be disrupted with the surge of native advertising and continued debate over the role of PR. In social, we are introduced to the world’s first selfie instant messenger and Twitter’s new ‘buy now’ button. Meanwhile, Lady Gaga teaches us a valuable lesson in analytics and Fast Company unveils a tool to troll our friends. Let the pranks begin!

Thanks for reading.



3Traditional marketing is broken
The marketing industry has been rocked in the last few years by the massive rise of commercial brands acting as publishers. What’s the fallout?



How native advertising is redefining the digital marketing landscape
Native advertising is more than just a fad.




Write stories, not press releases
While Microsoft and AmEx’s reasons for creating stories differ, their end goal is the same: creating high-quality content.



Report: 40 per cent of PR pros don’t have a content marketing strategy
There’s a lot of talk these days around the blending of PR and online marketing. Just as the goals and tactics of online marketers and PR practitioners are similar, so are their concerns and apprehensions.


Is Google getting into the native advertising game?

Google may be on the verge of cracking the code to that elusive grail of native advertising: doing it on a massive scale. The search giant is said to be running a small test with publishers of a widget that would include links to content and ads. In so doing, Google could pose a considerable threat to widgets like Outbrain and Taboola that already live on hundreds of publishers’ sites under banners like ‘Promoted Stories’ and ‘From the Web’.


Troll your Facebook friends with fake news stories
Ah, clickbait. The currency of the internet! Yongzhi Huang, one of the developers at Fast Company, has built a neat little web tool that lets you create convincing fake news stories with which to troll your friends.



Selfie messaging app gains traction in Southeast Asia
A smartphone app billed as the world’s first ‘selfie instant messenger’ has unexpectedly gained traction in several Southeast Asian countries.



Twitter ‘buy now’ button appears for the first time
A button appeared on multiple tweets last Monday, all of which included products that link back to a shopping site called Fancy.



The science and psychology of Twitter
Understand why we follow, favourite and share.




Science journalism startup
This startup wants to make academic research easier to understand.




LinkedIn’s vision for an economic graph
Earlier this month, LinkedIn CEO Jeff Weiner had an opportunity to sit down with Thomas Friedman, columnist for The New York Times, at the Next New World conference in San Francisco. They discussed LinkedIn’s evolution from a Professional Graph to an Economic Graph, a digital mapping of the global economy.


Google+ is looking forward, not back
Last April, Google+ made headlines when Vic Gundotra, who was pivotal in the search engine’s creation of the social network, announced his departure. Many social commentators were quick to damn the network and forecast its closure. So what’s the real story?

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How to make your company stand out on Instagram

According to this Social Media Examiner post, Instagram engagement is 58 times higher per follower than Facebook. Here’s how to harness its marketing potential.


8What Lady Gaga can teach you about analytics
Gaga can customise set lists for concerts based on the listening habits of her fans in a particular location on Spotify – be sure to play this song, leave that one out. She’s taken fan-created artwork, uploaded it to her website and printed it on t-shirts, driving merchandising sales up more than 30 per cent. Lessons from Gaga.