The week in content marketing

August 6, 2014Uncategorized

The week in content marketing

Lieu Pham King Content


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This week, teens converse directly with brands via bots, we say RIP to Facebook gifts, Twitter adds to its visual credentials, LinkedIn acquires Bizo, and Instagram has a new disappearing act.

Lieu Pham, Digital Content Strategist, King Content


9Why are brands buying page views when what they actually want is engagement?
Currently, if you’re a brand promoting your content through paid channels such as Outbrain, Facebook, LinkedIn etc., you have to track and calculate how much time visitors are spending with your content and then adjust your spend accordingly. As any adjustment occurs after the fact, this is less than ideal. So why isn’t paid content distribution sold based on the time people spend with the content?

2Brand newsrooms stretched for resources
A study reports that over 60 per cent of content marketers feel their greatest challenge is a lack of time, while half still struggle with producing enough content to engage their target audience.


4Should the CMO become a firm’s next CEO?
When it comes to succession planning, management consultancy McKinsey and Company says businesses should look to promote their chief marketing officer for the top job.


12LinkedIn acquires Bizo to support B2B content marketing
The professional network has purchased Bizo, a large B2B marketing technology company, with the goal of offering a more effective B2B marketing platform.


10Instagram’s answer to Snapchat is here
Instagram’s disappearing-message app, Bolt, will launch in three countries: New Zealand, Singapore and South Africa.


13Reddit’s new advertising business
Chat service Kik claims four in 10 US teens are active users of its service, which allows them to directly talk with brands – aka “chatvertising”.


14Twitter reveals its master plan
Twitter could potentially highlight “best of” tweets in existing users’ timelines. It’s a similar concept to Facebook’s – now default –“Top News” view of users’ timelines.


6Facebook closes its Gifts shop
Acting as a marketplace rather than a merchant, Facebook has begun placing a “Buy” button under a few of its ads. By selling ads and maybe charging commission for products via the button, Facebook could make a profit without having to host its own Gifts store.


16Twitter acquires image-search startup
Twitter has acquired image-search startup Madbits. The acquisition will allow Twitter to use a variety of image types, giving it an edge in e-commerce.


7Your Instagram photos might actually be worth something
The world is waking up to mobile photography. Over the next few years, we can expect Instagram to be able to support more professionals, who can use the platform as a direct way to make money.

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11How to optimise your blog posts
Take a look at this infographic to discover how you can encourage greater content distribution on your blog.



18If brainstorming doesn’t work, try this technique
Sharing ideas in groups isn’t the problem. It’s the “out loud” part that leads to groupthink instead of unique ideas, claims writer Rebecca Greenfield.



Six ways to get your tweets noticed
About 500 million tweets are sent every day. That’s roughly 5800 tweets each second. Competing with that is a challenge. Here’s how to get noticed.


8Why your social media posts are more popular than you think
Writer Kevan Lee contends that social media’s invisible audience offers a unique opportunity to marketers. He says we should be crafting our updates and content for this “silent majority”.


1How to manage a legendary brand
In just under two decades, Amazon has become in the digital age what Walmart was in the analogue age. What’s its secret?


15How to make content creation a benefit for your team – not a burden
Is your business doing enough to engage your employees in your content-creation efforts? Here are a few ideas to help motivate them.


3BuzzFeed fires editor over plagiarism
One of the viral site’s political editors was fired after a review of his work. The controversy was unearthed by Twitter users.


5Could Google searches predict a real-world disaster?
Researchers from Boston University and Warwick Business School have found a way to identify what people are Googling right before a stock market fall. Their research suggests this method could be applied to identify search terms before any real-world disaster – not just a stock market crash.



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