The week in content marketing

September 10, 2013Uncategorized

Content Marketing World – the mecca of content marketing conferences – kicks off in less than 24 hours.

We will be keeping you up to date with all of the exciting news and insights from the event, but to tide you over here is our weekly collection of the best content marketing news, tips and expert advice.

Catch up, soak it in and share with other content enthusiasts.

Coca-Cola leads the charge in content marketing
The Content 2020 campaign saw a shift from creative excellence to content excellence for Coca-Cola. This post explores what works in Content 2020, and what to expect in the future.

Content marketing as a useful, meaningful experience. Anything else is just noise
“Content marketing is…”? Lee Oden gets asked this question all the time and goes about answering it in this post. His detailed summary of the meaning of content marketing is a must read for any content marketer.

Adapting your social media strategy for Facebook’s new rules
Facebook has ditched their app-only competition guidelines, allowing for promotions and competitions on the social media platform. This is great news for marketers trying to engage with their users.

Corporate storytelling lessons from Kevin Spacey
In Kevin Spacey’s speech he said, “Give them [the audience] what they want, when the want it, in the form they want it in…” Netflix’s release of House of Cards shows a company who is engaging and listening to their audience, and ultimately changing their strategy because of it. Joe Pulizzi discusses how this is the key to content marketing and corporate storytelling.

How Google Authorship Will Impact Search and Content Marketing
Google Authorship links content with its author in search results. Google is now ranking articles with a Google+ author above other content because of its authenticity. This post explains the ins and outs of Google Authorship as algorithms constantly evolve.

The Blogconomy
This infographic shows how blogs bring in revenue, not just for individuals but for companies too.

Blogconomy

Content Marketing Cage Match
Our second Cage Match between retail giants Myer and David Jones places them under the digital marketing microscope. Click through to find out who comes out on top in terms of blog content, video content, and social media.

By Louisa McSpedden – Office Manager

Find her on Google+