It’s our favourite time of the week!
Time to share the best content marketing articles, blogs and advice we’ve found this week.
Catch up, soak it in and share with other content enthusiasts.
3 tools to find and audit your best blog content
You may have heard content audits are complicated, but they can actually be quite easy with the right tools.
How to dominate a boring industry with content marketing
There’s no such thing as an industry too boring to engage in content marketing. A ‘boring’ industry is the perfect opportunity to find your story and demonstrate your relevance.
Content marketing in the political arena
Opinion: Kevin Rudd vs. Tony Abbott
If the election results were based on their content marketing alone, who would win?
If you want good branded content,get the editorial staff to do it
Mumbrella opinion: The changing role of the journalist.
How to optimise your content marketing for search
If a blog is published on the internet and no one is around to read it, does it build a brand?
Optimise your content with our essential checklist and you can stop philosophising and see results.
Brand storytelling: 10 steps to start your content marketing hero’s journey
There are no hard-and-fast rules for developing your brand’s stories, but you can go back and look at classic storytelling and structure as a helpful map to guide you.
You have a strategy…now what? Content marketing advice from companies doing it right.
Two great videos on content strategy filmed at the 2013 ‘Content Marketing Bootcamp’ hosted by Eloqua and Kapost.
Highlights from the Content Marketing Institute’s latest Twitter chat series.