The best of the week’s articles, blogs and slideshare presentations on content marketing.
You’d have to be living under a rock not to know that we’re in the midst of a mobile revolution – Microsoft has even predicted that mobile internet usage will overtake desktop as early as 2014.
I’ve had countless conversations with small business owners about the concept of content marketing. Some are actively embracing this strategy and they are busy writing blog posts, producing videos and sharing this content over social media. Others are far more dubious. A common cry I hear is: “Who has the time to produce all this stuff? I have a business to run!”
Here’s a summary of the arguments I’ve heard against content marketing. In each case, I hope to show that the argument is not with content marketing at all: it’s with some other obnoxious phenomenon that has attached itself to our fair art.
The practice of ‘branding’ is undergoing massive transformation online; businesses are recognising the necessity to forgo coached graphics and (exhaustingly) repetitive messages in order to forge ahead.
As one of the largest sporting organizations in Australia, the AFL recently took the radical step of creating AFL Media — a separate business unit that operates on a 100 per cent owned media model.
HuffPost Live streams content 12 hours a day, from 10am-10pm, with live segments airing one-at-a-time every 15-30 minutes. If you logged on right now, you’d likely join a segment in progress and be able to preview upcoming segments, as well as view previously recorded segments.
Forget bricks and clicks, as the world becomes more mobile retailers are looking at the reality of an app-and-mortar economy, according to app services firm Flurry.
The Content Marketing Institute (CMI) and The Association for data-driven marketing & advertising(ADMA) have teamed up to produce Content Marketing in Australia: 2013 Benchmarks, Budgets, and Trends.
If you’ve found an awesome content marketing article or blog, please share in the comments below!