This week’s stories include:
- What higher education marketers can learn from luxury brands
- Inbound 2014 Q&A with Malcolm Gladwell
- HubSpot’s list of ingenious microsites
- CMI’s tips on selling in content marketing to your boss
- Data-backed tips on writing headlines.
CMI’s Content Marketing Awards – winners announced
The Content Marketing Institute has announced the initial category winners for the annual Content Marketing Awards. The finalists for Agency of the Year, Content Marketer of the Year and Program of the Year will be acknowledged next month at Content Marketing World 2014, held in Cleveland, Ohio. Content marketing agency King Content, is among the award-winners. You can view the full list of winners here:
What higher education marketers can learn from luxury brands
The outlook for traditional colleges and universities is troubling. In a survey, half of the smaller schools failed to meet their enrolment targets, according to the Chronicle of Higher Education. Schools need to build a funnel of leads and applicants, and they need to spend their marketing dollars wisely. Conversion metrics at every level will be greatly impacted by a school’s brand. Read more:
6 ingenious microsite examples
Some companies have used microsites to highlight a specific campaign or target specific buyer personas. Others have used them to tell a short story or to inspire a specific call to action. Microsites can have more viral potential than regular websites because they tend not to take much time to look at or understand. HubSpot offers some great examples of companies and individuals doing it right.
How to pitch the power of content marketing to your boss
When it comes to content marketing, convincing your boss to go all in, or even to pilot content marketing, is no easy feat. CMI’s Arnie Kuenn shows you how to present a persuasive case.
Malcolm Gladwell on BuzzFeed, competition and beauty regimes
Malcolm agreed to answer some questions ahead of his keynote speech at INBOUND 2014 this September. Read the interview here:
Jetpac acquired by Google
The San Francisco-based startup has developed a popular photo-analysis application called Jetpac City Guides, which gathers photos from Instagram to create city guides and provide information to users. Jetpac used its website to announce the deal with Google.
Twitter timeline changes confirmed
Twitter is now inserting tweets into users’ timelines that seemingly don’t belong. This is not an accident. You will sometimes see Tweets from accounts you don’t follow based on how popular a tweet is in your network. Twitter’s goal is to make your home timeline even more relevant and interesting. In most cases, these seem to be tweets favourited, but not retweeted, by people you follow.
Rumoured: Snapchat to get ads, news
Snapchat is planning to broaden its offerings with ads, TV and movie clips, and news articles, according to a report. Chief executive Evan Spiegel famously rebuffed a $3 billion acquisition offer from Facebook last year and is in talks with advertisers and media companies about a service called Snapchat Discovery that would display such content.
Vine lets you import videos – finally
Vine now allows its users to import video. The absence of this feature on Vine (until now) resulted in some users opting for Instagram instead, as Instagram lets you upload 15-second videos, as opposed to Vine’s six seconds that you couldn’t pull from elsewhere.
Can I use that picture?
The terms, laws and ethics for using copyrighted material.
How to create the perfect cover photo
Your cover photo is the first thing anyone sees when they visit your social media profiles. Make that first impression a positive one. This article offers tips on how to improve the quality and impact of your cover images.
How to write headlines that work
Here are five easy-to-implement techniques for writing more-shareable headlines.
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