The week in content marketing

November 14, 2012Uncategorized

Our top picks for the week in content marketing.

 What we’ve learnt from content marketing in 2012

As we approach the end of the year, content marketers around the world will be looking back over 2012 to help shape editorial calendars for the upcoming months.

A field guide to the four types of content marketing metrics

The ebook will cover the four types of metrics that help marketers like you understand how content impacts your business.

Video production and branding are birds of a feather

With a video production your viewers will make an immediate judgement on your brand and whether they want to keep watching the footage within a few seconds of clicking on play, so you need to get it right from the outset.

The rise of social sport

With the growth of social media and particularly Twitter, we have never been closer to the action. But with all these interactive avenues open, it is best to make sure social media is used wisely.

Designing a social media policy that actually works in a crisis

You need to determine which messages resonate and which do not and identify the content promotion forums that most effectively amplify the reach and influence of your content.

Contagious content

As technology has transformed the way we communicate and social media has revolutionised the speed at which we can reach huge volumes of peers, the old word of mouth system now operates at lightning speed with the click of the ‘share’ button.

If you’ve found a great article on content marketing you would like to share, or have a suggestion for a topic for us to blog on, please comment below!