This week’s top clicks and picks in the world of content marketing.
It’s that time of year! The Content Marketing Institute (CMI) and MarketingProfs are excited to publish our third annual research results: The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, sponsored by Brightcove. (See the results from last year and 2010).
It’s common wisdom that no one pays attention to banner ads anymore. Though some brands still generate a few leads from them, it’s an outdated medium and certainly not good value for money.
You might be wondering, what is a content audit? If you don’t know what I’m talking about, your marketing team is likely not being as thorough as they could be in developing your brand’s content strategy.
In 2008, the US election was dubbed ”the social media election” thanks in large part to Obama’s social media campaigning, so it comes as little surprise to anyone that four years later both parties were prepared for online war, and things have stretched well beyond social.
The study of 440 B2B marketing professionals also indicates a sincere willingness to make a commitment to content marketing with two-thirds of the respondents saying they will be either “very” or “fully” engaged in content marketing by next year.