The latest in content marketing wrapped up in one neat little post!
Marketing professionals from so many small and large businesses get so fixated on channels such as blogs, Facebook or Pinterest that they honestly have no clue of the underlying content strategy.
So if we need to dial back on the chest thumping and “hey-look-at me” posts, how are we to think about this new era of content? It turns out that it’s not that hard. It ultimately boils down to human nature – a common bond that unites every one of us.
If you are keen to generate discussion on your blog, and rely on regular and new customers visiting your site for sales, you need to be combining your marketing resources for maximum payoff.
The advent of so-called “big data” means that companies, governments and organizations can collect, interpret and wield huge stores of data to an amazing breadth of ends.
In one of the first content marketing surveys of its kind, the global study- which was conducted in July and August of this year and drew on the responses of more than 1300 digital marketing professionals working for brands, publishers and agencies – found that over 90% of all respondents believe that content marketing will become more important over the next twelve months.