Your curated content marketing hot spot.
Numbers can be deceptive (sometimes). But some statistics are just too big to ignore. Exhibit A:Nearly ninety percent of all healthcare businesses are leveraging content marketing – tied for third among all industries.
They’re the latest internet phenomenon to invade your inbox, newsfeed and Pinterest, but while image macro memes can rouse a chuckle, do they have a place in your content marketing strategy?
Just the way Target would have wanted, I discovered the socially-shareable branded content through a system of integrated digital marketing channels, and ended up making a purchase I hadn’t expected when I woke up this morning.
So we know that there is more to marketing than promotion. But even this traditional definition is under attack. Traditional advertising and branding is under attack.
Stats include how shoppers use mobile for product research, content marketing, Marks & Spencer’s multichannel shopping experience, Vevo and online customer service.