The week in content marketing

September 24, 2012Uncategorized

If you need some inspiration for content creation or just want to catch up on the latest trends check out this week’s content marketing wrap up.

1) The clout of content: Marketing the right way

Content Marketing holds so much potential when it comes to lead generation and lead nurturing but it must be accomplished in the most accurate and strategic manner possible

2) The emergence of the content creation class

The content creation class shall inherit the Internet. Richard Florida coined the expression the “Creative Class”, his belief being that these some 30 to 40 million would be the driving force for economic development in a post-industrial world.

 

3) Rise of the microsite

Microsites came about because marketers needed a platform for their new campaigns.

4) What content marketeers need to know about interactive e-books

If it’s true that brands are becoming publishers, then the quiet revolution occurring in book publishing should make us all sit up and listen