The week in content marketing

September 17, 2012Uncategorized

Check out this week’s content marketing highlights:

1) Four easy ways to create innovative content with interactivity

Starting now and into the future, you’ll see more and more content being supplemented with multimedia that can be interacted with in ways that increase engagement

2) The top six take-outs of Content Marketing World

Craig Hodges wraps up Content Marketing World 2012

3)How to engage the ZMOT to be findable, relevant & trustworthy

Find out how to make the zero moment of truth work for your content

4) 4 Great ways to leverage user-generated content

Great user-generated content (UGC) should not exist in a vacuum—it can be reused to bring colour and authenticity to a brand’s marketing.

5) LinkedIn’s new look: How businesses may benefit

LinkedIn announces newly redesigned Company Pages