The week in content marketing

September 11, 2012Uncategorized

1) CMI announces content marketing Orange Award winners at Content Marketing World

King Content scoops the ‘Content Marketing Agency of the Year’ Award and we couldn’t be happier!

2) Content marketing personas

Content, words, and images are the interface people use in order to navigate through their purchase process online.

3) The next step in fan culture: Collaborative Communities

As we enter a new phase of social media, brands are beginning to see the real value of their fan base, and collaborative culture has emerged as the next big thing.

4) If it’s broke, fix it: why it’s worth spending on content marketing

Content marketing is a proven and cost-efficient method of creating brand awareness and generating leads…

5) Is your content worth converting for? It better be

When you are creating your content marketing strategy, be sure that you are placing yourself in your potential customer’s shoes.