The week in content marketing #145

December 8, 2016Content marketing

The week in content marketing with Lieu Pham


Artificial intelligence is in the spotlight this week, with major companies such as IBM and Uber investing in AI technology that might just become mainstream in the next few years.

Be prepared for a whole new grocery shopping experience at Amazon Go that will allow you to, literally, grab and go. Getting your groceries has never been easier (or faster).

In more serious news, search engines have a huge undertaking ahead of them to combat fake news. It may take a while, but we look forward to getting more authentic search results.


Enjoy your week!


Watson who?

If you’re unfamiliar with the IBM Watson platform, you have a lot of catching up to do. The supercomputer boasts impressive image, speech and language processing capabilities, along with regular numerical data analytics. Find out how your company can use this cognitive technology to gain a distinctive edge in competitive markets.

Uber without a driver

Imagine your next Uber arrives – and it’s a self-driving vehicle. That’s what Uber sees in your future. The ride-share company recently acquired a start-up, Geometric Intelligence, to explore the use of artificial intelligence from a multidisciplinary approach. Uber is not the only company venturing into this field. Other big players including Google, Apple and Tesla are also competitively researching and investing in the future of self-driving vehicles.

CEOs beginning to engage with Facebook Live

These days, it’s not enough to simply post pictures on social media to stay in touch with consumers. Instead, businesses are now using the live-cast feature of Facebook, seen as the future of communications, to introduce their senior leaders and experts, making them more relatable to the public. Don’t be too surprised if you see a Fortune 500 company’s CEO live-streaming their day and answering questions on Facebook in the near future.

No lines, no checkout fuss with Amazon Go

Amazon has just unveiled an 1800-square-foot retail space in Seattle that allows shoppers to grab their groceries and walk straight out of the store. The building has computer vision and sensors installed to know what shoppers take out, with items later charged to their Amazon accounts. This ingenious idea will save shoppers plenty of time waiting in line, but we’ll be waiting on the edge of our seats for this new shopping experience. It opens to the public in early 2017.

Get your order taken by a robot!

Don’t be surprised when a robot welcomes you into a restaurant instead of a human waiter. That’s what you’ll find in Pizza Hut’s new concept restaurant, ph+, in China’s Shanghai Tower. In a country that actively seeks novelty, this is seen as a way to attract more people into the restaurant. The venue is also extremely tech-friendly; for instance, it has tables that act like iPads where diners can customise their food options, and people can also pay through a mobile app.

Check Snapchat for your college acceptance

American high school seniors accepted into the University of Wisconsin-Green Bay will be checking Snapchat to learn if they’ve been accepted into the school. Universities are jumping onto the Snapchat bandwagon by sending their acceptances to students through the app. Students can then reply with a selfie to let admissions know that the acceptance has been received.

Search engines in fight against fake news

“Google it” has become one of the most convenient responses when someone asks a question. But do you trust the search results? After social media platforms and search engines have been criticised for showing unauthentic news to users, especially during the US presidential election and Brexit, search engines will find it’s a priority in the coming year to tackle the spread of fake news.

Top UX trends in 2017

Experts are putting their bets on VR, AI and chatbots as the top user experience trends in the coming year. Here, 10 tech experts share their opinions on what’s hot in UX.

For the inner explorer in you

Want to explore a new area but not sure where to go? Using points-of-interest data from Factual and route data from ArcGIS, is a service that provides recommendations for people who are interested in exploring areas they’re not too familiar with. It was created just this weekend at TechCrunch’s Disrupt London Hackathon by a team of three co-workers from Azuqua. Say goodbye to those boring tourist maps!

Checking virtual reality’s mainstream appeal

It seems the novelty of virtual reality is not wearing off anytime soon. Several features of the technology, such as its immersive user experience and huge advertising potential if used with quality content, have kept VR very relevant. Despite that, production costs and distribution are some of the factors preventing VR from going mainstream. Looks like we might have to wait a few more years before we can all afford VR in the comfort of our homes.

Pinterest for business gains attention

Pinterest is now more than a site for bored and uninspired individuals looking for new craft or home and lifestyle ideas. Pinterest has revealed new changes to its business pages, allowing businesses to have a rotating showcase of boards and buyable pins. These features can be updated anytime so they’re kept fresh for audiences. Here’s one more social media platform to keep up with.

Founder & Editor: Lieu Pham

Associate Editor: Rachel Lim

Sub-Editor: Suzannah Pearce

Design: Sachin Samji