The week in content marketing #142

November 17, 2016Content marketing
the week in content marketing

The week in content marketing with Lieu Pham


Americans are still reeling from the presidential election, with critics and citizens alike questioning the media’s influence in shaping public opinion.

Of course, one of the world’s biggest media sources is Facebook. The social network is facing accusations that it helped to influence its 1.79 billion-strong community of users by allowing false news and articles to be circulated on the site. Zuckerberg has come to his company’s defence, claiming that only a very small percentage of Facebook carries fake news. You be the judge!

In more lighthearted news, the hunt for Snapchat Spectacles is on again after selling out at Big Sur, and the new Yam app is set to change the Q&A approach. Yam says some answers are better delivered in video form – we couldn’t agree more.


Enjoy your week!

– Lieu

the week in content marketing

Snap-tacles sold out

Snap, the parent company of Snapchat, has kept people guessing as to the location of their next Snapbot vending machine, after its Spectacles sold out at Big Sur. Doubts on the video wearables’ quality, quantity and other features such as water resistance still stand, but as of now, the company’s Twitter account has been embracing insults and praise alike, in keeping with its chill and easygoing brand identity.

the week in content marketing

Guarantee your food’s safety before it reaches your table

Who would have thought that maths could be used to ensure food safety? A new algorithm-based approach is currently in the works to identify dangerous foods before they have the chance to reach consumers. The system, which uses IBM Watson technology, aims to create a food supply database to find potential harmful agents such as pathogens or genetic abnormalities. This will allow food suppliers to better predict and plan their supply chains.

the week in content marketing

Facebook gets defensive about content authenticity

Mark Zuckerberg has just made some huge claims. In response to critics who said Facebook helped influence the recent US presidential election by allowing fake news to circulate on the platform, Zuckerberg announced that 99 per cent of what people see is authentic. It may be part of a strategy to distance Facebook from being seen as a content publisher. We’ll leave it to you to decide whether your newsfeed is just one per cent bogus.

the week in content marketing

Windows-only no more

Windows’ primary coding interface, Visual Studio, can now be used on Mac computers. This is a move away from the company’s previous tactic of keeping developers on its platform by offering coding tools as Windows-only. As the industry sees growth in platform-agnostic cloud services for developers, Microsoft is hoping to retain professional users. In this case, people will no longer need to buy a Windows computer or set up a virtual machine to use this interface. Way to keep up with the times, Microsoft!

the week in content marketing

Brands snap up Spectacles

Avid Snapchatters are not the only ones closely watching the Snap-tacles trend. Brands who want to deliver content more innovatively are using Spectacles to attract traffic to their digital channels. Vayner Media bought five pairs when they hit the streets last Thursday, and immediately used the specs – touted as a more affordable GoPro for everyday use – for Sour Patch Kids and Esquire Network’s Snapchat accounts.

the week in content marketing

Facebook’s influence in the presidential election

Facebook has long claimed to be a platform that gives anyone a voice, yet Mark Zuckerberg said it was a “pretty crazy idea” that Facebook influenced votes in the lead-up to the US presidential election. However, even some employees are worried about the spread of alt-right memes, false information and hoaxes. The next time you see an article in your feed claiming that Pope Francis supports Trump, think twice.

the week in content marketing

Tips on improving brand perception

After finding success with Facebook Lite, designed to work on 2G wireless networks, Facebook is now offering a standalone version of its messaging app for people with older devices or low connectivity. Messenger Lite still allows users to send text, photos and links, but they can’t interact with bots or access Messenger for Business. The app is currently available in Kenya, Tunisia, Malaysia, Sri Lanka and Venezuela.

the week in content marketing

Get your questions answered with a video story

Have a burning question? Simply name your price to watch someone give you the answer. Michael Cho, the founder of Yam, got the idea for the video-based Q&A platform when people started asking him questions on a Reddit AMA about his experience in a near-fatal plane crash. Cho felt that some questions are better answered in video-storytelling form. Get on the platform if you have questions for dog whisperer Cesar Milan or singer/songwriter/YouTuber Tay Zonday.

Founder & Editor: Lieu Pham

Associate Editor: Rachel Lim

Sub-Editor: Suzannah Pearce

Design: Sachin Samji