The week in content marketing

August 20, 2012Uncategorized

1) King Content becomes a finalist in the upcoming 2012 Content Marketing Orange Awards

The Content Marketing Orange Awards are the only awards program that recognise the individuals and the companies that are keeping the content marketing industry on the forefront of the content revolution.

2) Brand vs content: the media power shift

There has been a lot of discussion around major brands owning media as part of their overall strategy to engage their existing and potential customers. This raises some interesting questions…

3) Brand owners responsible for user generated Facebook and Twitter content

Brand owners may be held liable for user generated social media content that contravenes Australian consumer laws. These decisions place a heavy onus on brand owners to closely monitor and moderate their social media pages.

4) The importance of digital and emerging markets

Time to book your ticket to see Sir Martin Sorrell as he unwraps the concepts, vision and motivation that has made him a breakthrough leader capable of challenging business norms and inventing new ways of thinking and working.

5) Ambush marketing and the Olympics: Part 2

We promised you our gold, silver and bronze medallists for the most creative and eye-catching ambush marketing campaigns. Here’s our top three.