The week in content marketing

August 13, 2012Uncategorized

Great content shouldn’t be overlooked – here’s a few links we thought were too good to miss…

1) Chief Content Officer August edition 2012

Sit back and have a read through the latest edition of CCO from the Content Marketing Institute.

2) Want your content to break through the clutter? Try some creative inspiration

Some of the most successful content marketers use their audience needs and interests as the starting point and then work backwards to create the content.

3) The future of content marketing: Where to from here?

Does it feel like certain digital companies these days have a bit too much power, and we are all just dancing along to the tune of the puppet master?

4) Joe Pulizzi discusses content marketing world 2012

Joe Pulizzi, the “godfather of content marketing” discusses how the recent Panda & Penguin updates from Google have finally told everyone it’s all about the content. No gimmicks, just great content.

5) Above and beyond: A killer example of B2B content marketing at work

Simply put, when it comes to content marketing, high-quality content comes in a variety of forms, including blogs, videos, infographics, eBooks/guides, and more…