The week in content marketing #128

August 10, 2016Content marketing

The week in content marketing with Lieu Pham

Creative campaigns take the spotlight this week as Adweek discusses the benefits of pop-up museums for big brands, and Nike’s “Unlimited You” shows just how ridiculously far they’ve pushed us over the last two decades.

Social platforms continue to steal the headline spotlight. Earlier last week, Instagram made waves with “Stories” – its Snapchat-like content that will automatically delete after 24 hours. Meanwhile, Twitter gives advertisers a new weapon: brands can now give away exclusive content in exchange for retweets.

We top off the week with a few tips from around town. Marketo shows us how to create videos to use as a B2B sales funnel, Ragan offers us 37 ideas for our next blog, and Copyblogger gives us a quick lesson on creating meaningful content with popcorn and pasta!

Have a great week.




1What’s a “Cheesebraham Lincoln” and where can I find it?

We’ve witnessed some of the world’s most intriguing museums: MoMA, the Met, the Prado, and now – the Cheetos Museum. More and more brands are doing ‘pop-up museums’ to engage fans. What better way to endear yourself to people than by connecting their fond memories with your products? You’ll never look at sprinkles the same way again after you visit the Museum of Ice Cream in New York.






2Brands fall in love with Instagram Stories

Nike, Mr. Robot, Mountain Dew and other leading brands are loving Instagram’s new “Stories” feature which was unveiled this past week. The new function gives users the ability to post ephemeral content not unlike Snapchat. Gather around the IG campfire everyone, it’s story time.






3Vids for Tweets

Love video content? Then Twitter might just be your new favourite platform. The social network added an update which allows brands to trade exclusive video content for retweets. Barista Bar is already sharing their “100-year-old secret family recipe” for your retweet. Careful… it might just go viral.







Nike pushes beyond “just doing it”

Nike believes in you! The global brand has been encouraging us to “just do it” for over two decades now. In its latest ad, “Unlimited You”, the athletic-wear company shows the consequences of their unwavering faith in our abilities.







Get readers to eat your content

Brian Clark, founder of Copyblogger, discusses how we can give our content flavour. In this post filled with tasty food references, the veteran writer uses pasta, linguine and popcorn to demonstrate the value of peppering content with “tangible benefits”. I don’t know about you, but I’m getting hungry.






6Clinton vs. Trump, who wins the internet?

AudienceBloom, a social media marketing firm, breaks down the online numbers of each candidate, from the amount of money spent to the media coverage of each aspiring president. Find out who’s in the lead. Hint, the answer is yugeee!







7From “how-tos’ to ‘listicles’ 37 ways to keep your blog teeming with content

Stuck staring at a blank Word document? It happens to every blogger. Here are 37 ideas to get unstuck. Say goodbye to writer’s block when you have this helpful arsenal from blogger Mari Kane in your back pocket.







8Adapting to content marketing’s changes

In this CMI post, industry leaders offer their viewpoints on the changes of content marketing since 2010. Their recommendations? Get cosy with journalism and “be fierce” about your content relevance. Find out what it takes for your content to truly shine in 2016.







9How to add video to your sales funnel on a shoestring budget

Wyzowl reports that “77% of people say that they’ve been convinced to buy a product or service by watching a video.” But did they really? And how can you prove ROI on your videos? Marketo’s got you covered with 4 steps to creating your new video sales funnel without blowing your budget.







Founder & Editor: Lieu Pham

Assistant Editor: Antley Li

Sub-Editor: Suzannah Pearce

Design: Sachin Samji