The week in content marketing #123

July 6, 2016Content marketing

The week in content marketing with Lieu Pham

This week, we learn about Facebook’s renewed interest in our personal lives, and encounter Snapchat’s new online tech magazine, Real Life.

Also, find out what Fortune 500 companies are doing on Instagram, and discover what you stand to lose if you don’t address the video-for-social question.

Meanwhile, we learn about how consistently great user experience is the strongest damage control tool, and why it’s important to move away from the ‘what’ and focus on the ‘why’ when selling in ideas.

Enjoy your week!





Couple laying and using digital tablet and cell phone on sunny patioGood news for friends and family on Facebook

These days, skimming through your Facebook newsfeed can be a pretty overwhelming experience, thanks to the tsunami of information shared across the network each day. In a bid to bring back the human aspect, Facebook is updating its algorithm to place updates from friends and family in front of posts from news publishers. Learn how Kim Kardashian’s selfies manage to dominate your feed each day, and what Facebook’s change-up might mean for news outlets in the future.






Black grandfather looking at laptop with granddaughter

Snapchat wants to talk about Real Life

After years of being a mobile-only messaging app, Snapchat will now offer web content on desktop computers. The company is about to launch ‘Real Life’, their very first online magazine. The mag is set to feature essays, arguments and narratives about living with technology, written by a team of social media theorists. Could this become a new avenue for ads in the future, or will Snapchat keep the space free for big stories and ideas?







Business people talking in office

Create an ROI-fuelled Insta strategy by watching the F500

Fortune 500 companies generate incredible amounts of revenue. That’s why their social marketing strategies are followed closely – smaller brands are motivated by the ROI opportunities of an Instagram campaign. TrackMaven analysed a year’s worth of F500 Insta content; check out their Fortune 500 Instagram Report to learn more.








Secretary showing businesswoman where to sign document

12 copywriting formulas to rescue you from writer’s block

No matter who you are or where your experience lies, producing consistently powerful, high-quality copy is a tough gig. Copywriting is a device in the marketing toolbox that can make or break an ad or marketing piece. That means copywriting formulas can put you on the path towards improving the quality of your content and increasing your brand’s success. Here are 12 copywriting methods you can rely on to get rid of writer’s block.






Couple relaxing at home

Netflix’s top-notch UX helps consumers forgive minor mishaps

Not sure about you, but I definitely didn’t take notice of Netflix’s new logo. Just like Starbucks and McDonald’s, the TV subscription platform got on the simplified design wagon, stripping down the logo from ‘Netflix’ to the letter ‘N’. Usually, we as opposers of change would demand an explanation. But, for some reason, no one is taking any notice. John Paolini at Fast Company explains why Netflix’s commitment to delivering user value has allowed small marketing mishaps to be excused.






Man texting with cell phone at kitchen table

Catering to your mobile audience can deliver major success

Video is going mobile. Year-on-year, Australia has had 59 per cent growth in online video streams. What’s even more interesting are the clear differences in the ways that mobile audiences view video compared to those on a computer. A new study discusses the bleak future that await brands who ignore video-for-mobile trends.







Business people applauding for woman in conference room

Why selling the ‘why’ over the ‘what’ is the way

The art of turning ‘selling’ into ‘helping’ lies at the heart of good content marketing. But this logic is not just confined to content marketers, it can be applied to almost anything in the business world. George Deeb speaks to entrepreneurs and startups about the importance of moving away from the ‘what’ and placing focus on the ‘why’. He also explains how to calculate the value of ‘why’ and shares a great case study.







Founder & Editor: Lieu Pham

Associate Editor: Julia Mulcahy

Sub-Editor: Suzannah Pearce

Design: Lisa Millen and Sachin Samji