The week in content marketing with Lieu Pham
This week we look at the ways brands approach corporate marketing, including Intel’s internal ad agency and Southwest Airlines’ fresh take on corporate communications.
Meanwhile, it’s a big week for Facebook as the company unveils a whole host of new features: possible revenue streams for Facebook Live and a new slideshow function for their mobile app.
Elsewhere, Fast Company takes a look at the diminishing gender pay gap and what it means for marketers going forward, while Adweek covers a campaign that re-imagines our favourite Game of Thrones characters as ad men and women.
Enjoy your week!
Intel, best known for creating chips for your computers, is attempting to move away from that image. In its re-branding efforts, the technology company started Agency Inside, an internal advertising group focused on communicating Intel innovations that the general public may not be aware of.
During Vidcon, Director of Product at Facebook Fidji Simo, hinted at possible revenue streams for Facebook Live. Simo said they will be “experimenting with a lot of different models” over the next few months. The director and her team wants to create an ad experience appropriate for live streams.
Tired of churning out infographics and boring old data charts? Sonia Avila, senior manager of creative services at Southwest Airlines, has some tips on how to make your corporate communications interesting. How are you engaging your employees? Can you relate your profit-sharing reports to Brad Pitt’s salary? Are you creating too much content? Learn more in this Ragan Training session with Avila.
“Women earn 79 cents for every dollar pocketed by men.” That might not be true in about four years if current trends hold. According to a 2013 Pew Research report, the income for men aged 25–34 dropped 20 per cent between 1980 and 2012, but rose 13 per cent for women in the same age bracket. Some advertisers, like Acura, are already taking note and targeting their ads towards women with higher disposable incomes.
Strategist and content creation specialist Scott Aughtmon lays out the different types of content proven to engage emotionally with readers. His infographics for the Content Marketing Institute go through 31 types of content that will make readers cry, reminisce, hope, and much more!
Facebook is releasing Slideshow, a new feature that allows users to create slideshows from their images and videos. The new function will sync your Facebook app with photos and videos from your phone. It will learn if you’ve taken five or more photos in the past 24 hours, then preview it at the top of your feed as a slideshow.
This past Sunday, the epic season six finale of Game of Thrones aired. In this Adweek article, we re-imagine our favourite GoT characters as advertising professionals. Jon Snow in HR? Tyrion as a copywriter? What would Cersei be doing if she wasn’t reinforcing her power on the Iron Throne? We just find it hard to believe they couldn’t find a position for Daenerys, Mother of Dragons.
It’s US election season, so you know what that means: political ads. In this eMarketer report, we look at the total ad dollar spend of each candidate. Which candidate do you think spent more on advertising? The answer and the difference in their spending may surprise you.
Rick Hamann, chief creative officer of The Onion, shares their recipe for creating memorable content. Hamann takes “smart risks”, he finds where their clients draw the line, and pushes as close to the edge as possible. The CCO believes that’s the way to creating truly unique content.
Founder & Editor: Lieu Pham
Associate Editor: Antley Li
Sub-Editor: Suzannah Pearce
Designer: Sachin Samji