The week in content marketing #114

May 4, 2016Content marketing

The week in content marketing with Lieu Pham

This week, Unilever asks whether you can find love based on your tastebuds, Forbes reflects on the podcasting economy post-Serial and Samsung shows us how we can tell bedtime stories virtually.

Elsewhere, we look at chatbots and emojis in content marketing, break down Facebook’s branded content and learn how text can strengthen your customer service game. Bring it.


taste budsCan you find true love with your tastebuds?

You’ve heard about food and wine pairings. Now there’s a new twist: food and love matches. Knorr, a Unilever brand, has launched a campaign targeting the foodie community with a playful investigation of love – can you pair people based on their food preferences?






vrVirtual reality can connect parents and children

Are you a working parent? Samsung’s Bedtime VR Stories app will let you tell bedtime stories to your children while you’re on the road. The tool, which is yet to be launched, combines both VR and VoIP (Voice over Internet Protocol) technology.






podcastWhat’s the value of ‘listens’?

What’s the state of play for the podcasting industry? This Forbes article contemplates whether there’s a revenue opportunity relating to podcasts, and whether the metrics need to be revised to reflect not only download numbers, but also the number of ‘listens’.






textingText messages can strengthen customer service

People like texting. So, how can brands use this to their advantage? New services like Zingle and Nordstrom’s TextStyle provide “seamless” text communication between staff and clients, so retailers and hospitality brands can create a more intimate customer service experience.






emojiNew frontiers of content marketing: Emojis and chatbots

Emerging trends and technologies change the way people consume content. From influencer marketing to dark social and direct-to-social publishing, here are five ways for marketers to stay on top of new technology.







facebookWhat you need to know about Facebook’s branded content

Last month Facebook opened the floodgates to publishers, celebrities and third parties to publish branded content without a paid campaign, with a few policy caveats. This week, Social Media Examiner breaks down everything you need to know about branded content.










Founder & Editor: Lieu Pham
Editorial Assistant: Antley Li
Sub-Editor: Suzannah Pearce
Designer: Lisa Millen & Caroline Collins