The September festival of marketing

September 26, 2014Uncategorized

September is the beginning of the major conference season for marketing and social media events in most parts of the world.

Earlier this month I was at Content Marketing World in Cleveland, Ohio, which has now swelled to a grand 2500-plus attendees from I-can’t-remember-how-many countries. I sat between people from Ghana and Portugal during the opening keynote and found a lot of opportunities to practice my Spanish and rapidly-deteriorating French.

CMW (as it’s known) has become the key event for the movement that’s aggregated around content marketing. Hot on its heels this month was the second annual Content Marketing Summit hosted by NewsCred in New York – also with its fair share of King Content attendees among the 900-plus attendees. And during the same week, HubSpot’s INBOUND conference in Boston hit the 10,000-attendees mark for the first time.

In Sydney, I spoke at ad:tech’s Australia Content Collective event last week. This was a great event with some lively speaker and audience participation. I particularly enjoyed hearing from @trevoryoung, @andyhoward, @timduggan and @juststeiner.

This week the roving fest of Social Media Week is happening concurrently in Sydney and 10 other cities around the world. Today I’m speaking on a panel with some mates old and new, sharing our favourite examples of the dark arts. If you’re not over the gabfest already and you’re in town, please drop by.