Speaker day one, Content Marketing World Sydney
Joe Pulizzi explains how to develop and grow your business from a ‘one-man blog’ to a huge, multi-author blog in order to reach a greater network of people. Opening yourself up to contributors helps you share a greater amount of knowledge in a very vendor neutral way and can completely transform a business.
Tracy Fitzgerald: “It was one of the most important things I have ever done.” states Joe Pulizzi. Which, coming from the head of content marketing, is a huge call.
Edwina Lawry: A business needs to set clear editorial/sales guidelines before starting. Content shouldn’t be a hard sell, but it still should be held accountable as to your overall objectives and sales targets.
Tracy Fitzgerald: Creating an influencer list is extremely important to developing a multi-author blog. You can use Google alerts to find out who is most influential in your industry. However, first you must create a relationship with these people. Share their content and start a conversation. Only then should you invite influencers to blog for you.
Tracy Fitzgerald: Having someone who understands SEO and title headings can be a game changer when it comes to measuring how your blogs are performing.