Multi-author blog – Joe Pulizzi (Day 1 CMW Sydney)

March 5, 2013Uncategorized

Speaker day one, Content Marketing World Sydney

Joe Pulizzi explains how to develop and grow your business from a ‘one-man blog’ to a huge, multi-author blog in order to reach a greater network of people. Opening yourself up to contributors helps you share a greater amount of knowledge in a very vendor neutral way and can completely transform a business.

Insights:

Tracy Fitzgerald: “It was one of the most important things I have ever done.” states Joe Pulizzi. Which, coming from the head of content marketing, is a huge call.

Edwina Lawry:  A business needs to set clear editorial/sales guidelines before starting. Content shouldn’t be a hard sell, but it still should be held accountable as to your overall objectives and sales targets. 

Tracy Fitzgerald: Creating an influencer list is extremely important to developing a multi-author blog. You can use Google alerts to find out who is most influential in your industry. However, first you must create a relationship with these people. Share their content and start a conversation. Only then should you invite influencers to blog for you.

Tracy Fitzgerald: Having someone who understands SEO and title headings can be a game changer when it comes to measuring how your blogs are performing.

Multi blog

Previously… Youtility – Jay Baer

Next… Behind the Scenes AMEX – Robin James Patrick

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