LinkedIn's new look: How businesses may benefit

September 14, 2012Uncategorized

LinkedIn last week announced that it was set to launch its newly redesigned Company Pages. The revamp is the second instalment in what the ‘social media for suits’ network is describing as “simplifying the LinkedIn experience across our core products”. The focus of which is to make the site more streamlined, user-friendly and personalised.

The revamp is good news for LinkedIn’s 175 million members, who in the past may have been detracted by the text-heavy design found across the Company Pages they may follow or interact with.

When discussing the benefits of such changes for members, LinkedIn senior product manager Mike Grishaver wrote, “The new streamlined design makes it easier to find exactly what you are looking for, whether it’s company news and information, career opportunities, products and services or insights.”

More so, it’s even better news for the two million businesses that currently operate Company Pages on LinkedIn as it’s likely to attract new followers and increase engagement and sharing of news and content.

Borrowing somewhat from Facebook’s Timeline design, key features of LinkedIn’s Company Pages redesign include:

  • The introduction of a large single banner image across the top of the Company Page.
  • A cleaner, less text-centric design – particularly when compared to the old design – that is easier to read and navigate.
  • A bright yellow Follow button sitting prominently in the top right hand corner of the page, alongside the company’s current number of followers.
  • Placement of the company’s products, services and career opportunities has been elevated to the top right of the page, creating a stronger, more visual showcase of a business’s offerings than in the previous design.
  • Increased accessibility as Company Pages are now available via iPhone, Android and iPad apps.
  • The update feed has been de-cluttered with LinkedIn now using an algorithm to determine the suitability of content for individual users based on their work history and title.

Currently LinkedIn has allowed a few companies early access to the newly redesigned Company Pages – check out Dell, Citi and HP to see the changes in action – before they roll it out across the network.

Let us know what you think. Do you like the new look? Will you be using LinkedIn’s new Company Pages?

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