King Content promotes Head of Social Media, Ruth Haffenden, to GM of Sydney Office.

November 13, 2015Uncategorized

King Content has promoted Ruth Haffenden, former Head of Social Media at King Content, to General Manager, Sydney

Ruth joined King Content from Mindshare UK in 2014 where she was consulting with key brands on their social and digital content strategies, most notably, Mazda and Three mobile, alongside championing native partnerships with Facebook, Twitter and YouTube.

During her time as Head of Social Media at King Content, Ruth ensured the strategic planning and execution of digital content programs for clients such as Griffith University, Dan Murphy’s and Chartered Accountants

In her new role Ruth will oversee all of the agency’s Sydney-based clients, management of staff and provide leadership and vision to the Sydney office. She will also manage the on boarding of a number of recent clients wins for the office which include Intuit, Pepper, TFE Hotels, NAB, City of Sydney, David Jones and Universum.

Craig Hodges, CEO

Craig Hodges, CEO

Craig Hodges, CEO of King Content, says:

“It’s an incredibly exciting time for the business as we  quickly gain an understanding of the depth of insights that Isentia bring to our table and how those insights will make us much better at what we do from a strategic perspective. I couldn’t think of a better person to be leading the charge in our Sydney office as we take King Content to the next level.”

Ruth’s appointment comes at an exciting time for King Content, following the company’s recent acquisition by APAC’s leading media intelligence company Isentia, and becoming Agency of the Year for the second time at the Content Marketing Institute’s Orange Awards.



Ruth Haffenden, GM Sydney

Ruth Haffenden, GM Sydney

Ruth Haffenden, GM, King Content Sydney says:

“The growth of King Content over the last few years has been phenomenal, something, which must be largely, credited to the exceptionally talented and passionate team, that drives it – A team I have been extraordinarily proud to be part of over the past 12 months.

Investing in our people and our processes, alongside an undeterred passion for innovation in the marketplace are my key priorities for 2016. As we pick up yet another award and have the full power of Isentia behind us, I’m convinced that King Content is set to be a serious force to be reckoned with. “

King Content is rapidly expanding across the globe, hiring key talent across all facets of the business. Recent additions include Christie Poulos, former Red Bull Head of Content, as Head of Video Strategy, John McGuire, Former VP of Digital Production at Alcone Marketing Group, as General Manager of the Melbourne office and Geraint Holliman, former Director of Strategy and Head of Content Marketing at DirectionGroup as Head of Strategy in its London office.

King Content – the only agency with offices in the key markets of Asia, Europe and the US – has built on a number of global partnerships to ensure a consistent methodology and approach to its strategic content marketing services.

About King Content

King Content is a leading global content marketing agency, recognised for creating award-winning end-to-end content marketing strategies.

With an ever-growing roster of blue-chip clients, offices in Sydney, Melbourne, Singapore, London, New York and Hong Kong, and its continued ability to attract the best digital and content marketing talent, King Content is an experienced, dynamic and trusted global content marketing partner.

Recent recognition:

  • Content Marketing Awards 2015: Agency of the Year 2015
  • Content Marketing Awards 2015: Gold for Highest Conversion Response from a Content Program
  • Content Marketing Awards 2015: Gold for Best Agency/Client Partnership
  • LinkedIn Certified Content Partner
  • Exclusive NewsCred Partner for APAC
  • Oracle Marketing Cloud Gold Partner
  • Ranked #13 on Onalytica’s list of Top 50 Content Marketing Brands in the world
  • Content Marketing Awards 2014: Gold for Highest Conversion Response from a Content Program
  • Finalist for CMI’s Content Marketing Agency of the Year 2014

For more information, please contact:
Lilli Hagan
Marketing Coordinator & Publicist
T:  02 8204 0629