Award-winning content marketing agency King Content has made the move west, formally opening a Perth office to service its growing number of West Australian clients.
King Content’s national commercial director, Cameron Upshall, says the move into Western Australia is an exciting one.
“The WA market may be smaller than that of Sydney, Melbourne or London, but companies are sophisticated in terms of their marketing and what they expect from an agency.
“With content marketing being a relatively dynamic area, many big brands were still catching on to what content marketing could offer their business.
“However, in Western Australia we seem to be preaching to the converted, and many businesses already understand that compelling content needs to be at the core of their marketing strategies and are keen to make it happen.”
Since opening its doors in Sydney in 2010, King Content has attracted a mix of blue-chip clients, all with unique audiences.
Where the majority of content marketing agencies have pursued a niche strategy, targeting clients who fit a certain profile, King Content’s holistic approach to content has allowed them to win business from all quarters of industry including banking, professional services, retail, education and travel.
The rollcall of clients includes Bupa, David Jones, Cash Converters, Rabobank and Universum.
“There’s an element of experimentation for any brands looking to jump on the content marketing bandwagon because there’s often no existing benchmark for what they’re hoping to achieve in their industry,” Upshall says.
“It has meant we’ve seen our own service offering change very quickly to respond to the issues and challenges of our clients, adding in complementary services like native advertising and developing our own in-house publishing software, Communiqué.
“Content marketing is still maturing, and yet from a marketing perspective what we are doing in a lot of ways is very traditional. If you want your customers to listen to you, you need to be telling them something truly compelling, which means your audience needs to be at the forefront of your digital and marketing strategy.”
Upshall says he is looking forward to seeing how the West Australian market develops.
“Although King Content tends to operate and collaborate internationally on projects, much like the clients and brands we service, each King Content office still develops its own local flavour.
“There is such an interesting range of companies and industries in Western Australia, from the very well-established iconic blue-chip brands to the large mining, agriculture, tourism and education sectors, plus the exciting tech-startup scene. It’s a market that has a lot of stability and yet is very entrepreneurial at the same time.
“It will be really interesting to see what story is told through our WA office.”
The launch of King Content’s seventh office comes on the heels of its recent acquisition by Asia Pacific’s leading media intelligence company, Isentia (formerly Media Monitors). King Content’s Perth headquarters will be based out of Isentia’s Leederville office.
Craig Hodges, CEO, King Content says:
“Content can be a very versatile asset that is capable of solving a lot of different business problems for a lot of different organisations,” Hodges says.
“It’s long been predicted that brands hoping to thrive beyond the digital revolution would have to operate not only in their own industry, but within the publishing sector as well.”
King Content is rapidly expanding across the globe, hiring key talent across all facets of the business. Recent additions include Christie Poulos, former Red Bull Head of Content, as Head of Video Strategy, John McGuire, former VP of Digital Production at Alcone Marketing Group, as General Manager of the Melbourne office, and Geraint Holliman, former Director of Strategy and Head of Content Marketing at DirectionGroup, as Head of Strategy at the London office.
King Content – the only agency with offices in the key markets of Asia, Europe and the US – has built on a number of global partnerships to ensure a consistent methodology and approach to its strategic content marketing services.
About King Content
King Content is a leading global content marketing agency, recognised for creating award-winning end-to-end content marketing strategies.
With an ever-growing roster of blue-chip clients, offices in Sydney, Melbourne, Perth, Singapore, London, New York and Hong Kong, and its continued ability to attract the best digital and content marketing talent, King Content is an experienced, dynamic and trusted global content marketing partner.
- Content Marketing Awards 2015: Agency of the Year 2015
- Content Marketing Awards 2015: Gold for Highest Conversion Response from a Content Program
- Content Marketing Awards 2015: Gold for Best Agency/Client Partnership
- LinkedIn Certified Content Partner
- Exclusive NewsCred Partner for APAC
- Oracle Marketing Cloud Gold Partner
- Ranked #13 on Onalytica’s list of Top 50 Content Marketing Brands in the world
- Content Marketing Awards 2014: Gold for Highest Conversion Response from a Content Program
Isentia is Asia-Pacific’s leading media intelligence company, providing over 5,000 clients with information, analysis and advice 24/7/365. Isentia has more than 1,100 employees across 15 countries filtering information from over 5,500 print, radio and television media outlets and over 250 million online conversations per month. Our talented people, innovative search technology, comprehensive coverage and expert research provides the tools and insight to allow our clients to manage media relationships effectively, track and analyse issues of interest across all media, and discover and share valuable insights that drive smarter decisions.
For more information, please contact:
Marketing Coordinator & Publicist
T: 02 8204 0629