Whether you have an internal marketing team up to the task or you’re looking to outsource the content marketing process, make sure you have the right skill set in place to execute your content vision. In this SlideShare, we outline the essential skills needed to make content marketing work for your organisation.
Hungry for further reading on setting up your content team or content strategy? Read our posts on setting up a content marketing strategy and the essential qualities of a content strategist.
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By Lucy Sutton and Leigh Credlin