SlideShare: 20 questions to ask before launching a content strategy

May 12, 2014Uncategorized

Beginning a content marketing journey can be overwhelming – there’s so much to think about and so many questions that need answering. We all know the importance of having a content strategy before we get started, but what does that really mean?

If you can confidently answer each of the questions in this week’s SlideShare, you’ll be well on your way to having it all figured out. 


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One Comment

  • Interesting list.

    I would also add do you have a clear brand strategy and brand utility?

    The McDonalds E-book example on your blog last week is a great example of that.

    They sum it up as delivering a fun, enriching experience for customers at no extra cost to them.

    Your content objectives and understanding what your audience wants can easily be derived from that.