The week in content marketing

February 26, 2014Uncategorized

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It’s that time of the week again! Time to take stock of the latest content marketing articles, news and advice.

This week it’s all about Lego, content streaming and using the internet to find your favourite chocolate bars!

Don’t believe me? Check out the articles below.

LinkedIn publisher

LinkedIn joins the publishing game

LinkedIn has introduced a new feature that will allow users to write essays and white papers longer than the current 600 word maximum limit.

http://bits.blogs.nytimes.com/2014/02/19/linkedin-wants-to-be-your-soapbox-not-just-your-resume/

http://mashable.com/2014/02/19/linkedin-publishing-all-users/

 

 

House of Cards and the rise of the content-on-demand generation

Ready to break the internet?

Netflix’s House of Cards premiere is a big test of how video gets to you.

http://qz.com/176522/netflix-house-of-cards-premiere-is-a-big-test-of-how-video-gets-to-you/

 

 

 

 

Brand pranks

Pranking New Yorkers: The hot new brand content trend

The brand pranks are still roaring content, and this time it’s Chobani.

http://contently.com/strategist/2014/02/13/pranking-new-yorkers-the-hot-new-brand-content-trend/

 

 

 

 

 

DDGO

Inside DuckDuckGo, Google’s tiniest, fiercest competitor

This rival search engine is gaining traction – fast.

http://www.fastcolabs.com/3026698/inside-duckduckgo-googles-tiniest-fiercest-competitor?partner=rss

 

 

 

 

 

Guest posting update

Guest posting vital to your content strategy

Here’s Eric Enge’s (Forbes writer) response to Matt Cutt’s post ‘The decay and fall of guest blogging for SEO’. Enge explains why guest posting on high quality third party sites is still an important part of any branding strategy.

http://www.forbes.com/sites/ericenge/2014/02/20/guest-posting-remains-an-important-part-of-content-marketing/

 

 

 

sochi_2014

#Sochi2014 social media analytics revealed! 

For the competitors it’s all over for four more years, but for the rest of us The Sochi Winter Olympics are still very much alive thanks to social media. Check out the top 10 hashtags from the games and see what the world has really been talking about for the past three weeks.

http://simplymeasured.com/blog/2014/02/24/top-10-hashtags-at-sochi2014/?utm_source=lin&utm_medium=soc&utm_campaign=blg

 

 

 

coles4

Coles supermarkets teams up with Google

Twix or Dairy Milk? You can see exactly what Coles has got on their shelves with Google Maps.

http://www.techguide.com.au/reviews/apps/2344-coles-shoppers-can-use-google-maps-in-store 

 

 

 

 

crushee

Social network Crushee enters the market

Every week there seems to be a new kid on the social media block. This new social network is for best friends that haven’t met – yet.

http://www.forbes.com/sites/matthickey/2014/02/20/crushee-is-a-new-social-network-for-best-friends-that-havent-met-yet/

 

 

 

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Rakuten buys Viber

There have been a lot of deals happening this week. Rakuten has purchased the messaging app Viber for $900 million.

http://www.bloomberg.com/news/2014-02-17/rakuten-falls-on-900-million-deal-to-acquire-viber-message-app.html

 

Whatsapp

Facebook buys WhatsApp

The biggest deal was Facebook’s acquisition of WhatsApp for $19 billion (a bargain in comparison to the Rakuten-Viber deal).

http://www.businessinsider.com/the-story-of-facebooks-whatsapp-buy-2014-2

An article explaining the purchase:

http://www.nytimes.com/2014/02/21/technology/facebook-looks-to-become-big-fish-in-another-big-pond.html

And the numbers behind the decision:

http://wearesocial.net/blog/2014/02/whatsapp-grows-175-12-months/8We+Are+Social%29

 

 

the_lego_movie_videogame_boxart

LEGO has made it to the big screen!  

Appealing to pretty much every kid and parent out there, LEGO have dominated the toy market for years becoming one of the biggest names in every household, so it’s not surprising that they have taken it one step further and made the plastic blocks into what could potentially be the biggest branded content ever! Who knew coloured plastic blocks could be so entertaining!

http://contently.com/strategist/2014/02/20/we-want-it-to-be-a-soulful-cash-grab-how-lego-created-arguably-the-greatest-piece-of-branded-content-ever/

 

 

 

 

Have you come across any awesome content marketing articles this week?

Share in the comments below.

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