It’s that time of the week again! Time to take stock of the latest content marketing articles, news and advice.
This week it’s all about Lego, content streaming and using the internet to find your favourite chocolate bars!
Don’t believe me? Check out the articles below.
LinkedIn joins the publishing game
LinkedIn has introduced a new feature that will allow users to write essays and white papers longer than the current 600 word maximum limit.
Ready to break the internet?
Netflix’s House of Cards premiere is a big test of how video gets to you.
Pranking New Yorkers: The hot new brand content trend
The brand pranks are still roaring content, and this time it’s Chobani.
Inside DuckDuckGo, Google’s tiniest, fiercest competitor
This rival search engine is gaining traction – fast.
Guest posting vital to your content strategy
Here’s Eric Enge’s (Forbes writer) response to Matt Cutt’s post ‘The decay and fall of guest blogging for SEO’. Enge explains why guest posting on high quality third party sites is still an important part of any branding strategy.
#Sochi2014 social media analytics revealed!
For the competitors it’s all over for four more years, but for the rest of us The Sochi Winter Olympics are still very much alive thanks to social media. Check out the top 10 hashtags from the games and see what the world has really been talking about for the past three weeks.
Coles supermarkets teams up with Google
Twix or Dairy Milk? You can see exactly what Coles has got on their shelves with Google Maps.
Social network Crushee enters the market
Every week there seems to be a new kid on the social media block. This new social network is for best friends that haven’t met – yet.
Rakuten buys Viber
There have been a lot of deals happening this week. Rakuten has purchased the messaging app Viber for $900 million.
Facebook buys WhatsApp
The biggest deal was Facebook’s acquisition of WhatsApp for $19 billion (a bargain in comparison to the Rakuten-Viber deal).
An article explaining the purchase:
And the numbers behind the decision:
LEGO has made it to the big screen!
Appealing to pretty much every kid and parent out there, LEGO have dominated the toy market for years becoming one of the biggest names in every household, so it’s not surprising that they have taken it one step further and made the plastic blocks into what could potentially be the biggest branded content ever! Who knew coloured plastic blocks could be so entertaining!
Have you come across any awesome content marketing articles this week?
Share in the comments below.
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