The week in content marketing

February 13, 2014Uncategorized

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Welcome to the week in content marketing, where we keep you abreast of the latest content marketing articles, news, trends and advice.

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We know what you’re thinking: Let’s get this content marketing party started!

Chiptole content marketing seriesChipotle blurs lines with a satirical content series about industrial farming

Chipotle Mexican Grill continues their unconventional approach to marketing with the addition of a four-part comedy series to launch on TV streaming service Hulu.

That’s right – branded television content on-demand! Does this signal a new era in branded storytelling? Check out the trailer and tell us!

Article about Chipotle
http://www.nytimes.com/2014/01/27/business/media/chipotle-blurs-lines-with-a-satirical-series-about-industrial-farming.html?_r=1

Trailer for show 
http://youtu.be/U5_D0rdqeAs

Avoiding pitching in content marketing

CMO 2014: Is your team executing content marketing or pitching content?

Are you falling into a common B2B marketing trap by continuing to ‘pitch’ throughout your content rather than provide value to your reader?

In this post Tony Zambito urges B2B CMOs to shift their thinking (not just their tactics).

http://www.business2community.com/content-marketing/cmo-2014-team-executing-content-marketing-pitching-content-0764768#TJxYbr8YguSObQ72.99

 

VIDEO: Is Facebook’s revenue based on fake likes?

What’s the real value of a Facebook like?

In this video, Veritasium founder Derek Muller shares some surprising insights after conducting an experiment with one of his own Facebook page.

This is a must-see for anyone paying for Facebook advertising, although the jury is still out on his conclusions!
http://youtu.be/oVfHeWTKjag

 

Date stampShould you date-stamp your blog content?

To date or not to date – Jonathon Crossfield tackles the age-old debate.

http://contentmarketinginstitute.com/2014/02/date-stamp-blog-content/

Concept also explored in this week’s PNR: This Old Marketing podcast

 

 

 

Hal-Crawford-image-468x349Online news in Australia is only going to get more competitive

Katherine Viner said it best: “No one is saying everyone has to be like Buzzfeed… or everyone has to be like The Guardian. There are all sorts of business models and different pressures, but what readers respond to is quality in the work, in all sorts of different ways.”

http://mumbrella.com.au/online-news-australia-insanely-competitive-going-get-competitive-203557

 

 

Facebook launches paper iphone app - CopyFacebook to introduce Paper iPhone app on Monday

Facebook’s transition to an online media company has begun.

http://www.talkingnewmedia.com/2014/01/30/facebook-to-introduce-paper-iphone-app-on-monday/

 

 

 

Top social media blogs of 2014Top 10 social media blogs: The 2014 Winners

The social media blogs you should be using this year.

http://www.socialmediaexaminer.com/top-10-social-media-blogs-2014-winners/

 

 

 

 

 

 

 

Klout wants to beome more than just a scoreKlout wants to be more than a score

Even Klout, which ranks your influence on social media, is jumping on the content bandwagon with a new content-sharing platform.

http://www.fastcompany.com/3026139/fast-feed/with-new-content-sharing-platform-klout-wants-to-be-more-than-a-score?

 

 

 

LinkedIn acquires BrightLinkedIn acquires Bright

Bright uses data science to match up job seekers with employers.

http://mashable.com/2014/02/06/linkedin-to-acquire-bright/

 

 

 

Have you come across any awesome content marketing articles this week?

Share in the comments below.