Content Marketing World – Exclusive insights from day one
Craig Hodges and Todd Wheatland have put together a recap of key sessions from the first day of Content Marketing World in Cleveland.
Included in this mini eBook:
- Content Marketing World 2014 kicks off with orange flair
- Rethinking the sales funnel with Andrew Davis
- Kraft discover the true value of content
- Kristina Halvorson: Why have a content strategy?
- Kirk Cheyfitz: The agency model is dead