It’s day one of Content Marketing World (CMW) and the who’s who of content marketing from all over the globe have descended on Cleveland.
There’s no LeBron in sight, but Joe Pulizzi is the celebrity of the week. This year’s CMW is the fifth annual and by far the largest – the touted 5000-strong crowd is a testament to the enormous growth in content marketing.
To kick off the first day of the conference, we begin with a round of workshops. You know it’s a good conference when there are too many great options on the schedule to easily decide which to attend.
We opt for our friends at NewsCred’s session, led by head of strategy Michael Brenner, workshopping “Developing a documented content marketing strategy”. We at King Content are enormous proponents of a documented content strategy.
Here is a SlideShare with all the key insights from a workshop session from day one at CMW 2015: