Welcome to the week in content marketing, where you receive all of the latest content marketing news, articles and advice in one super convenient post.
What’s the scoop on content marketing this week? The psychology of content marketing is assessed, social media platforms roll out more ads and branded content goes viral.
We’ve got this news and more! Read on to catch up with the week in content marketing.
How four simple emotions determine if we share content
There are four fundamental emotions that make up our ‘mother emotions’ and affect how we react after being exposed to content. Results show that campaigns with purely emotional content performed twice as well as plain-Jane content (31% vs. 16%), proving we’re a sensitive lot really!
Rooster, a new app, aims to redesign the way we read fiction. Inspired by Dickens’ serialised novels, content will be served in chunks designed to take about 15 to 20 minutes to consume. Subscribers can determine what time of day and how often the content is served to them.
A neuroscience study: Can you love a brand more than a human?
Do people really, truly love certain brands? And if they do, is it possible for someone to love brands as much or more than loved ones? We’re sure marketers are rather pleased with the ‘story buttons’ activating these triggers in our brains right now!
Harvard Library hiring a ‘Wikipedian in Residence’
The Wikipedian in Residence will “expand coverage on Wikipedia of topics relevant to Houghton collections”. He or she will add sources for existing Wikipedia pages and create new pages “on notable topics”. Is this Harvard’s version of content amplification?
The rise of native advertising
Native advertising gives the consumer more reason to engage given that brands and publishers work in harmony to create sponsored content that resembles the style of the site it’s featured on. So what does this mean for the future of paid, owned and earned media?
Facebook introduces video ads
Last week, Facebook officially introduced what it calls Premium Video Ads. Most interesting, perhaps, are the measures the company is taking to make sure the new ads – which reportedly will cost marketers as much as $2 million a day – don’t strike users as spammy.
Pinterest wants more ads
Last year, Pinterest experimented with promoted pins. A recent job posting for a front-end designer hints that the network is getting even deeper into the advertising game and wants to play with the big boys.
Twitter lets you keep track of your Fave Peeps
Scroll, scroll, scroll – and you still haven’t any tweets from your favourite Tweeters. Twitter knows how you feel and has now created a function that allows you to keep track of your favourite people so you don’t miss any of their content. So the big question is, who makes the shortlist?
A tweet is no longer a worthy tweet without an image
New stats reveal that tweets with images are the most retweeted. So forget the hashtag – save your characters for a pic.
The First Kiss ad that’s not actually about kissing
Called ‘First Kiss’ and rolled out as a short film, this ad wins March’s best campaign so far. It’s compelling, cringe-worthy and relatable. And the best thing about this is its delivery. Since it grabbed our initial attention, we’ve learned it was in fact a clothing ad – the noise and content surrounding it lives on!
Have you come across any awesome content marketing articles this week?
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