Communique: Thoughts on launching a content marketing platform

April 1, 2014Uncategorized


Thoughts on launching a content marketing platform

Today, the team at King Content announced something big. Something that without a doubt is going to change the face of content marketing in Australia for good.

At the risk of sounding cliché, it’s going to be a game-changer.

It’s going to be a game-changer for our customers, for the Australian content marketing industry and something that will have our competitors quite concerned. This something is not only going to transform our business, it’s going to create a new benchmark for content marketing services in Australia and, dare I say it, the world.

King Content welcomes Communique

What is this something, you ask? This game-changer is our new content marketing platform, Communique.

The first of its kind in Australia and the Asia-Pacific region, Communique is a software-as-a-service technology platform that provides King Content and its clients with a centralised system that houses the entire process of content marketing. It allows King Content to streamline the production, distribution and measurement of our client’s content marketing.

Centered around the development and delivery of content strategies, the Communique platform facilitates collaboration between the region’s best content creators, providing a central hub for content calendars, amplification tools and analytics reporting. Most importantly, it drives transparency and efficiencies between our team and clients, both boosting the speed with which we operate and the ability for our clients to prove a return on investment.

King Content has always prided itself on staying on the cusp of innovation, and Communique is a very exciting addition to our business. It’s more proof that we are committed to providing our clients with the most effective content marketing services in the world.

A touch of reality

We’ve all heard the list of ‘must-haves’ for content marketing success. To succeed you need editorial calendars, content personas, CTAs, measurable objectives, owned, earned and paid amplification – the list goes on.

The premise, however, is simple: you produce everything and you get it right, and your content marketing will cut through the noise. It will engage your target audience and (hopefully) drive that audience to take a profitable action.

Simple, right?

The unfortunate reality is that for most marketers this content marketing nirvana isn’t so simple – the execution of a content strategy actually resembles something of a minefield. A minefield littered with lost emails, confusing spreadsheets, cloud-based storage hell, whiteboards, photos, post-it notes, word documents and printouts with the compliancy team’s feedback scribbled in pen (we’re not joking!).

That’s without even thinking about all the technology platforms a content marketer must contend with.  One for collaboration, one for social promotion, another to load onto the website and then still a separate one to track performance. It’s a nightmare.

We at King Content saw these problems (we lived and breathed them every day), and in our never-ending drive to stay at the forefront of innovation we built Communique: a content marketing platform that bridges the gap between content strategy, editorial excellence and business revenue. A system that removes the minefield of manual inefficiency and provides the marketer with one solution to manage and prove all content marketing activities.

There will be no more merging of Word doc versions, no more having to load and print out Excel content calendars. Marketers can now experience content marketing as it should be: logical, transparent, highly collaborative and, dare I say it, sexy.

Making our customers’ lives easier

With Communique, there is no doubt in my mind that we are going to change the competitive landscape in Australia. Content marketing services without technology are ineffective – plain and simple. The market has moved beyond creating a batch of content, publishing it and hoping for results.

The time has come for a collaborative and strategic approach to all aspects of content marketing – not just content creation, but the planning, amplification, measurement and post-analysis optimisation of content. With this new technology, King Content signals the dawn of a new age of content agency experience for our clients.

It’s simple – Communique is going to make our customers’ lives easier. Big statement, but it’s true. Easier to plan, easier to measure and easier to get buy-in. Easier to find out what’s working and easier to stop what’s not. This all leads up to an outcome that is going to save our clients time and money and, as my friends at ExactTarget would say, “make them look like heroes”.

I feel very proud to be a part of this amazing team at King Content who are committed to maintaining the competitive edge for their clients through innovation and content marketing excellence.

Look out, content marketing industry. Communique is coming, and this is only the beginning.

Request a sneak preview of the Communique platform. 

Cameron Upshall – King Content Director 

Cameron Upshall FOOTER