Our integrated strategy combined content marketing, native advertising, social media, email marketing and marketing automation to target technology decision-makers (TDMs) across 13 major markets. We also decided to create original branded content published in seven languages.
Canon – Fast Business
Create a content brand that housed practical resources, news and insights to help SMBs manage and grow their business intelligently, take advantage of technology and optimise day-to-day business processes.
Thomson Reuters – Insight
Create exceptional content for one of Thomson Reuters’ primary target markets, the legal industry. In an environment of significant digital transformation and disruption, the client wanted to be seen as a single source of the latest best practice information and digital trends.
Find Your Passion
With the recruiting period approaching, we were approached by a professional services firm to create a campaign that focused on targeting 'STEM' graduates - meaning those with skills in Science, Technology, Engineering and Mathematics.
MyHayfever Spring 2015 Campaign
With Spring approaching the team at MyHayfever wanted to launch a social campaign that would not only build brand awareness and drive traffic to their website, but also to generate engagement with their new tool, 'PollenPulse'.
#NoticeUS Mission Australia
The organisation sought to challenge the perception of what is an ‘average homeless person’ and bring wider attention to the overwhelming number of Australians who are forced to sleep in cars, shelters, boarding homes and other temporary solutions.
#NoticeUS Family Homelessness
The challenge was to raise awareness regarding the 62,000 families with children under 12, who are currently experiencing homelessness on any given night.
Resilium Insurance was a new arm of the Suncorp group. The business had little awareness or visibility among its audience: advisers and practices. Advice Centre was created as a blog and content hub, however, there was no distribution strategy to ensure that Resilium was reaching its audience on the right channels and engaging them.
Intuit wanted to reach business owners and sole traders in Australia with a new cost-efficient and effective way to manage its accounts and invoicing. It wanted to compete against the two big market players MYOB and Xero which have brand legacy and have established themselves in the market.
Hans Smallgoods – Oliving the Life
Creating Hans Smallgoods first end-to-end digital content marketing campaign to increase brand awareness for its Oliving range. Increase brand awareness about this healthier meat product among grocery buyers in Australia and to increase sales.
Griffith University Open Day
Creating a fun and innovative online experience for prospective students who weren’t able to attend the university’s Open Day on 24 July 2016.
Universum – Millennial Project
Universum had a wealth of internal expertise in research and publishing; however, has struggled to create content that is accessible and engaging to a non-academic audience.
Empire – Australia
Fresh from a sell-out season on Broadway in the United States, Spiegelworld and Nine Live partnered to bring comedy, circus, vaudeville and burlesque show EMPIRE to Australia. The problem was they were virtually unknown here.
Lenovo – Think Hub
Lenovo was looking for an online marketing and social media communications strategy that would reach out to the company’s target consumer, professional and SMB audiences within existing digital platforms and social media channels being used on a daily basis.
NRMA – Living Well Navigator
Redefine the perception of ageing in Australia through an audience-led content platform that empowers older Australians.