Recently King Content has had immense growth and an internal restructure late last year which saw several new roles established globally. Here we speak to one of our content strategists at Sydney HQ.
Tell us a little about your experience prior to KC:
I have a broad skill set across a number of content roles, including above and below the line content production and strategy. For the last five years I was client side, first with Australian Red Cross heading up their multimedia and publications area and then content and social media lead at ADMA (Association for Data-driven Marketing and Advertising). Prior to that I was a freelance and agency based video producer, photographer and editor. I’m enjoying being back in agency land!
Tell us about when you first started at KC and describe your first role:
I started as a Content Strategist in September 2015, working with the team and collaborating with our clients to develop content strategies that deliver against their business goals. I love the challenge of stretching our content strategy methodology to work across different verticals with changing business problems and audiences.
Where did you see yourself heading when you first started, and compare that to where you are now?
When I started I focused on being the best video producer I could be, both technically and creatively and strived to make each video shine. Interestingly I am essentially doing the same thing now; identifying client’s business challenges and then solving them with creative content solutions, but on a larger scale, across businesses rather than just a single video communication piece. The essentials of good storytelling remain the same.
What is the most exciting and rewarding thing about working at King Content?
Working at the forefront of the evolution of marketing and advertising is a buzz, and being surrounded by a team of such smart people is empowering.
Do you have any key mentors or people who deeply influenced who you are, what you believe in and what you’re committed to in your work and life? Tell me about them:
I’ve had several bosses who informally became mentors and then friends. A good boss makes a job challenging, a workplace fun, and leaves a lasting impression about how to work, relate and operate. They also free you to grow into and then out of a role. Nick Watt at Red Pepper Design and then Sara Morton-Stone at Australian Red Cross.
Tell us about a specific project that you find most inspiring/ forward thinking etc.:
Right now I am developing a content strategy for nib and they are hungry for an innovative, disruptive program, so it’s exciting to have a client who is empowering us to push the envelope.