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The week in content marketing #134

The week in content marketing with Lieu Pham This week, we learn about the newly formed Coalition for Better Ads, who are on a mission to fix the state of advertising – but is it possible to regulate ads across
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Good design is as little design as possible

By Liam Gardner – Designer at King Content   The first recorded ‘graphic art’ or ‘graphic design’ dates back to the animal carvings of 30,000 BC in the Chauvet Cave of Southern France. In today’s world – with street signs, packaging or

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Defining buyer personas for your content marketing

“Buyer personas. How do I ensure that I am reaching my target audience?” At first, content marketing seemed like another in a long line of bright but fast-burning gimmicks. However, evidence of its power and potential are now everywhere. Consumers

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The week in content marketing #133

The week in content marketing with Lieu Pham This week we’re feeling a bit precognitive as Robert Rose and Joe Pulizzi predict the changes that will take place for content marketing in 2017. And what can Pokémon GO teach us
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The week in content marketing #132

The week in content marketing with Lieu Pham It’s been a busy week in content marketing, especially if you made it to Content Marketing World 2016. We’ve got you covered with a rundown of the top 50 influencers at #CMWorld.
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