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Content marketing buyer personas: what not to do

By Wasif Kasim – Global Head of Marketing at King Content   Are you trying to mould your content marketing strategy into something that resonates with audiences? Congratulations! You’re already on your way to marketing stardom. Just don’t let anyone

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The week in content marketing #130

The week in content marketing with Lieu Pham Have you achieved “Trumpforce1” status yet? This week, we explore Trump’s new app, America First, as we close in on the 2016 US election. Meanwhile, The New York Times discusses the shifting
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What is a Content Marketing Strategy, Anyway?

  By Phil Brown – Content Strategist at King Content   Let’s start with content marketing The world has shifted some. You know the story – the digital revolution bought new channels such as web, social, smart TVs, podcasts and

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The week in content marketing #129

The week in content marketing with Lieu Pham This week we travel to Rio with Coke, to peek behind the curtains on their real-time Olympic newsroom. Over in Sweden, Electrolux wants to pay you for your food ideas in a
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How to simplify the dreaded approvals process

By Sam Akbari – Product Manager – Communiqué   Content marketing is appealing for any organisation that needs to communicate with large numbers of people. It gives marketing managers and internal communications specialists the means to address target audiences in

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The week in content marketing #128

The week in content marketing with Lieu Pham Creative campaigns take the spotlight this week as Adweek discusses the benefits of pop-up museums for big brands, and Nike’s “Unlimited You” shows just how ridiculously far they’ve pushed us over the