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Young women texting with cell phone at rooftop party

Why snackable content is so necessary

It’s impossible not to find yourself bombarded with heaps of content anywhere you choose to look today. Here’s why having easily digestible content in your marketing mix is still key to getting your content read.   Why the need for

Business man with tablet computer

The week in content marketing #125

The week in content marketing with Lieu Pham Video platforms dominate this week as YouTube attempts to tap into niche markets by offering three new apps: YouTube Music, YouTube Kids, and YouTube Gaming. Meanwhile, we discover the ways brands can use Snapchat, Periscope, and Facebook

A group of friends surfing the net on a bridge.

The week in content marketing #124

The week in content marketing with Lieu Pham Pokémon is running wild this week with the release of gaming app Pokémon GO. Business Insider measures how popular the game is (spoiler alert: it’s on pace to beat Twitter in users).

Young couple looking at laptop with excitement.

The week in content marketing #123

The week in content marketing with Lieu Pham This week, we learn about Facebook’s renewed interest in our personal lives, and encounter Snapchat’s new online tech magazine, Real Life. Also, find out what Fortune 500 companies are doing on Instagram,

Young businessman talking on the phone

The week in content marketing #122

The week in content marketing with Lieu Pham This week we look at the ways brands approach corporate marketing, including Intel’s internal ad agency and Southwest Airlines’ fresh take on corporate communications. Meanwhile, it’s a big week for Facebook as

Laptop and coffee

The week in content marketing #121

The week in content marketing with Lieu Pham How discerning are you with your emoji usage? You may want to start curating your favourites, because soon your emojis will affect the ads you see. Twitter announced plans to launch a

How to Engage Audiences on LinkedIn

How to engage audiences with LinkedIn company updates

By Yanni Kyriacos, Content Strategist, King Content.   With almost 8 million Australians on the platform (accounting for an almost 100% penetration into the white collar workforce) you are likely considering LinkedIn (if you have not already) as a channel

Happy seniors having fun in a cafe while taking a selfie with cell phone and making faces.

The week in content marketing #120

The week in content marketing with Lieu Pham Sound on or sound off? That’s the question when it comes to branded video ads as Snapchat declares biometric supremacy over Facebook. Meanwhile Quartz discusses whether Snapchat can appeal to older generations